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Water Menus Gain Traction as Restaurants Seek Non-Alcoholic Revenue Streams (theguardian.com) 155

Premium bottled water is emerging as restaurants' answer to declining alcohol consumption as establishments offer curated water menus featuring bottles priced up to $25.70. La Popote in Cheshire has introduced a seven-water selection ranging from $6.75 Peak District spring water to $25.70 Portuguese Vidago, served in wine glasses at room temperature.

Water sommelier Doran Binder, who created the menu and founded Crag spring water, reports 7 million monthly social media views for water content. The movement extends beyond Britain -- over a dozen US restaurants maintain water lists, while new producers like Hampshire's Chorq plan champagne-style bottles with corks. Michael Mascha's FineWaters has certified more than 100 water sommeliers globally as demand grows for waters distinguished by mineral content ranging from 14 to 3,300 milligrams per liter of dissolved solids.
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Water Menus Gain Traction as Restaurants Seek Non-Alcoholic Revenue Streams

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  • $25.70? (Score:5, Funny)

    by JamesTRexx ( 675890 ) on Tuesday September 02, 2025 @01:41AM (#65631928) Journal

    It better have plenty of electrolytes in it.

    • Re:$25.70? (Score:5, Funny)

      by rta ( 559125 ) on Tuesday September 02, 2025 @01:50AM (#65631934)

      do you crave it ?

      • Re:$25.70? (Score:4, Funny)

        by Misagon ( 1135 ) on Tuesday September 02, 2025 @02:10AM (#65631974)

        It's what plants crave. If it is good for plants, it must be good for me.
        I wouldn't be drinking toilet water.

        • Next time you buy a bottle of water, check the back... they list where the source is.

          Theory: the ones that are 'imported' are maybe local water with certain percentages of stuff added to make it like the source from whatever country. Shipping water from Peru to the US would cost more than the return would be, I would think.

    • Re:$25.70? (Score:4, Informative)

      by test321 ( 8891681 ) on Tuesday September 02, 2025 @02:29AM (#65631994)

      It better have plenty of electrolytes in it.

      I found a paper that used statistical analysis of waters of Portugal https://ancillary-proxy.atarimworker.io?url=https%3A%2F%2Fwww.sciencedirect.com%2F... [sciencedirect.com] (paywalled) According to the paper, Salus-Vidago is indeed very high in electrolytes. It is a sparkling water, so high HCO3- in any case, and consequently high counterions as well (e.g. Na+).

      Snippets:
      * Fig. 3 displays proles of HCO3- of all the 39 waters sampled. About 12.8% have concentrations higher than 1000 mg/L HCO3- (Campilho, Salus-Vidago, ...
      * and 23.1% higher than 100 mg/L Na+ (Campilho, Salus-Vidago, Pedras Salgadas...
      * Fig. 5 displays Mg2+, K+, F- and NO3- concentrations values. The graph shows that 7.7% of waters have concentrations higher than 10 mg/L Mg2+ (Melgaço, Salus-Vidago and Pedras Salgadas), 12.8% of waters have concentrations higher than 10 mg/L K+ (Campilho, Salus-Vidago, Pedras Salgadas, Bem-Saúde and Frize)

      At 25 dollars, importing it is a very profitable business. A pack of 4 small bottles totalling 1 litre costs 1.75 euros locally in retail. https://ancillary-proxy.atarimworker.io?url=https%3A%2F%2Fwww.continente.pt%2Fprod... [continente.pt]

      • by pjt33 ( 739471 )

        Salus in the name is a bit of a clue...

      • Vidago, Pedras Salgadas, Vitalis and MelgaÃo are all from the same company (Unicer / Super Bock Group - yes, the beer one), different springs around the country (wife's deployef there doing IT work). They're all quite good. Some undergo treatment before bottling to remove excess iron content (MelgaÃo and Pedras at least). Pedras even has some delicious flavoured editions (lemon, tangerine, red fruits, passion fruit and pineapple). But the prices are *nowhere* near the article. A pack of four 0.25L

  • by lsllll ( 830002 ) on Tuesday September 02, 2025 @01:56AM (#65631942)

    Next thing you know the price of booze is gonna go up because there's little demand for it, while the price of water has gone up as well. Looks like more money for all the greedy bastards.

    • Next thing you know the price of booze is gonna go up because there's little demand for it, while the price of water has gone up as well. Looks like more money for all the greedy bastards.

      Gas. Canned goods. Meat. Toilet paper. Water. New cars. New houses. We watched damn near every product category get bent over and fucked with COVID.

      You know the ONE category that hardly went up in price on the shelf, while we also closed nary a store? Booze.

      Other than the “experience” brands marketed with bullshit over substance, your average bottle of vodka, tequila, rum, or whiskey barely moved in price. It’s still surprisingly low.

      No. Not an alcoholic or own a liquor store.

      • by lsllll ( 830002 )

        I agree with your assessment. On a superb sale at Binnys, I have gotten handles of Baccardi for $12.95, which is insanely low. On their regular sales, which come up all the time, I get it for $14.95 (yes, I would be considered an alcoholic), which is still very low compared to other places. On a visit to Iceland, I gave up my drinking for the most part just because the price of booze was so high. A fifth, which is 750ml (for comparison to a handle, which is 1750ml) of Captain Morgan cost me about $75.

  • by Powercntrl ( 458442 ) on Tuesday September 02, 2025 @01:58AM (#65631946) Homepage

    To me, any water with minerals kind of tastes a bit off. My favorite bottled water is Aquafina (basically the highly purified tap water Pepsi starts with for their sodas), and it's almost as mineral-free as distilled water. [pepsico.com]

    • by Viol8 ( 599362 ) on Tuesday September 02, 2025 @02:18AM (#65631990) Homepage

      Plastic bottles start to shed microplastics into their contents almost the minute they're filled up. Even more if they get crunched or bashed.

      • by Bert64 ( 520050 )

        That's why the more expensive brands of water come in glass bottles...

      • by evanh ( 627108 )

        The painted metal caps on glass bottles apparently end up dropping something like 10x more microplastics into the bottle's contents than what plastic bottles do.

        Presumably it happens during bottling in the factory. The machinery must be spraying the dust around.

        • Incorrect. There's a plastic gasket inside the bottlecap.

          • by gweihir ( 88907 )

            Indeed. Or it would not be tight. But the plastics from bottles are just a minor factor anyways. Apparently most microplastic intake is via food, air and stuff that gets into water in other ways.

      • by gweihir ( 88907 )

        Apparently not. The microplastics comes from the caps and other sources. And, seriously, if bottle walls were shedding microplastics, they would not stay clear.

    • by brunes69 ( 86786 )

      Drinking distilled water and de-mineralized water is actually very bad for your health, because your body needs those minerals and when you drink distilled water it actually strips minerals from your body instead of adding them.

      Aquafina water IS mineralized, they actually ADD MINERALS TO IT after they filter the tap water, so I am not sure what you're talking about.

      • by ceoyoyo ( 59147 )

        This is a weird urban legend. Yes, you need the minerals. If you're a normal person you get lots of them from your diet. Actually, if you're a normal person you probably get quite a lot more than you should for many of them. Water isn't a significant source.

        Most navies use distillation or, more recently, reverse osmosis to make their water.

  • by unami ( 1042872 ) on Tuesday September 02, 2025 @02:10AM (#65631976)
    but take more chemical drugs instead (kinda understandable, hardly anything is as bad as an alkohol intoxination). Bars aren't allowed to sell chemical drugs, but users drink a lot of water -> make water premium. Obviously, in this case, it's mostly about greedy restaurant owners selling overpriced stuff to people who are so stupid that they buy stuff just because it's overpriced. Imho, if you pay $25 for a bottle of water that has been flown in from Portugal, you should be instantly disposessed. But while there's no cure for stupid, imho this is just one facet of a greater trend.
    • t's mostly about greedy restaurant owners selling overpriced stuff to people

      This is mostly false. The margin on food is ridiculously thin. Owners have no choice but to find other ways to make money to stay in business. If you "just raise the price of the food" people will stop coming. It's stupid, but that's reality.

  • by Viol8 ( 599362 ) on Tuesday September 02, 2025 @02:16AM (#65631984) Homepage

    And his famous quote.

  • Maybe I should start selling Veblen vouchers as a proof of conspicuous consumption propensity.

  • by 93 Escort Wagon ( 326346 ) on Tuesday September 02, 2025 @02:33AM (#65631998)

    The Tonight Show video crew was surreptitiously visiting the secret spring where Perrier water came from. When they reached the source and slowly panned out, it turned out to just be a French guy filling empty bottles from a toilet.

  • Just raise the prices and abandon the sommellier scam. Then they can let the chef be a bit adventurous and experiment with liquid flavours and mouthfeel too outside of soup.

    It's such monumental cowardice to see molecular cooking abandon most conventions and then do wine pairings.

    • by znrt ( 2424692 )

      Just raise the prices and abandon the sommellier scam.

      the sommellier scam is the whole (selling) point. these people aren't paying for water (or wine, for that matter), they're paying for the show, the location, the décor, the company, the ass-kissing, the illusion that they're living a wonderful and exclusive experience (which may even be true inside their pea brains) and the priceless opportunity for half a dozen selfies.

  • We have the best filtered, uv treated rain water at home. Puts trendy water to shame.

  • I ship you the bottle ...you just add water to it.
    It's reassuringly expensive to enhance your bragging rights.

  • In a lot of countries they are messing with traditional drinks, particularly using artificial sweeteners instead of sugar.
    I've been to multiple restaurants lately where my choices are:

    1) soft drinks polluted with artificial sweetener
    2) alcohol
    3) water

    If i need to drive, or just don't want to consume alcohol then water becomes the only option.

    Many people are intolerant of artificial sweeteners, suffering effects including migraines or diarrhea. Many more simply can't stand the taste. We used to have a choice

  • Water can be a high-end drink, obviously. I remember a meal at Georges Cinq in Paris that included a glass of super-cold water in a blue bottle that was served towards the end and was incredibly refreshing. But the poshest bottle the article discussed cost 19 quid. 19!! A not especially distinguished bottle of Savennieres will cost you 40 quid in the shops, and at least 100 in a restaurant. It’ll be considered good value too, much better than white burgundy for example. Restaurants are not going to be

  • It's just a big scam. People stupid enough to pay these prices for a glass/bottle of water in a restaurant deserve to be ripped off.
  • by thesjaakspoiler ( 4782965 ) on Tuesday September 02, 2025 @05:39AM (#65632212)

    And not even near as expensive as that restaurant.

    • I'm not sure why you think that is insightful. Virtually every convenience store is cheaper and offers a wider selection of anything than any restaurant drinks menu.

      I just wouldn't recommend 7-Eleven for a romantic date night.

  • Sounds like I won't be to afford those restaurants anyway ! But someone will pay for it.....
  • Unless it's a restaurant on Tattooine hosting moisture farmers, this isn't a good direction to move toward. If I'm paying to eat, water should be pure, plentiful and free... not rationed and served in wine glasses. :-/

    What next? Put diners in a airtight booth and offer them bottled 'rainforest air' or an 'invigorating sea breeze'? Or 'room air' at no extra charge?

    • Please don't give them ideas.

    • Most of the restaurants I go to don't even serve alcohol. Of course, I live in Utah, which is at the very bottom of the alcohol consumption per capita chart. Here restaurants all have normal fountain drinks, water, and then a wide array of specialty drinks, many of which are just normal sodas with some stuff added in.

      Being a restaurant owner is hard. The margins on most food is slim. The margins on drinks (alcoholic or not), on the other hand, are ridiculous. There's a reason why sit down restaurants

  • Restaurants must be laughing because they can sell water in a fancy looking bottle for 5x markup. The bottle probably costs more to make than the water in it.
  • I must have missed the date- is it April 1st again?

    Fun Fact: "Evian" is literally just filtered municipal tap water. Look it up.

  • A century ago this was a big thing. In my county there is a natural spring that had "high purity" plus a "very healthy" mix of minerals. They bottled it and sold it all over the country (and this was just one spring - there were MANY springs around the country selling their water during that era). In fact it was so popular they built a convalescent hotel at the site, and had the spring water plumbed into the rooms!.

    Looks like this fad is coming around again...

    http://www.tazewell-orange.com... [tazewell-orange.com]

    • Oh and an addendum. That spring has been maintained for the last 100 years, and the owners for the last number of decades have kept the site open to the public in general. All that is left is the spring house (the hotel is long gone), but you can still go fill containers or just drink right out of the flowing water.

      If anyone wants a bottle I will ship you one for $40, in the spirit of this Slashdot post.

  • Hot, warm, cold.

    Hot is available in boiled or microwaved.

  • "It's a young water, but I think you'll be amused by its presumption...." - Unicorn Girl, Michael Kurland

  • tastes like ass everywhere. That's why we use a water filter at home. No need to buy it in plastic jugs or bottles, no up-charge for trendiness, and water that tastes clean enough that you can take a healthy swig with no aftertaste.

    Why everybody doesn't do this is a mystery to me, but then that seems to be a problem with most of my opinions.

  • I guarantee you that places that sell stupid expensive water aren't going to install a filtration system on the city water line so that you won't want to drink tap water.

  • This would pair well with $30 avocado toast

"Only the hypocrite is really rotten to the core." -- Hannah Arendt.

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