Comment The value - and cost - of being first to market (Score 1) 156
Later on though Iomega's reliance on their being first to (mass) market ended up killing off their product. They weren't able to hit a cost per mb that was even remotely close to CD-R, let alone USB flash drives - nor could they get anywhere near the speed of USB flash drives. If they had taken the time to innovate further we would probably be talking about new ZIP-related technologies in the 10s of GBs (or larger), instead they are in the dustbin.