What this has that other products don’t at this price point:
1. Solid build quality that feels good in the hands. This is very important to a lot of consumers, who spend a lot of time using their devices
2. A really decent screen. 75% more pixels than 1080p, 500 nits of brightness, and reviewers commenting that it looks way better than competing products at this price. Again, something consumers value hugely, after all they’re staring at it
3. Integration with consumers’ other Apple devices. In particular, apps like Calendar, Notes, Messages. It’s just substantially more convenient than the alternative approaches
4. Coiour and other elements of Apple pizzazz. Vanishingly few people on this site give a shit about funky colours, but students will
5. Financing. 0% means you can spread the cost without worrying too much, and that counts hugely.
Maybe I’m wrong, and someone else is offering a nicely built metal device with a great screen that looks funky and providing 0% financing. But I don’t think I’m wrong, and that still doesn’t do the integration with iOS apps that consumers are using all the time.