Alternatives to Amazon Marketing Cloud

BigQuery is a serverless, multicloud data warehouse that makes working with all types of data effortless, allowing you to focus on extracting valuable business insights quickly. As a central component of Google’s data cloud, it streamlines data integration, enables cost-effective and secure scaling of analytics, and offers built-in business intelligence for sharing detailed data insights. With a simple SQL interface, it also supports training and deploying machine learning models, helping to foster data-driven decision-making across your organization. Its robust performance ensures that businesses can handle increasing data volumes with minimal effort, scaling to meet the needs of growing enterprises. Gemini within BigQuery brings AI-powered tools that enhance collaboration and productivity, such as code recommendations, visual data preparation, and intelligent suggestions aimed at improving efficiency and lowering costs. The platform offers an all-in-one environment with SQL, a notebook, and a natural language-based canvas interface, catering to data professionals of all skill levels. This cohesive workspace simplifies the entire analytics journey, enabling teams to work faster and more efficiently.

Snowflake offers a unified AI Data Cloud platform that transforms how businesses store, analyze, and leverage data by eliminating silos and simplifying architectures. It features interoperable storage that enables seamless access to diverse datasets at massive scale, along with an elastic compute engine that delivers leading performance for a wide range of workloads. Snowflake Cortex AI integrates secure access to cutting-edge large language models and AI services, empowering enterprises to accelerate AI-driven insights. The platform’s cloud services automate and streamline resource management, reducing complexity and cost. Snowflake also offers Snowgrid, which securely connects data and applications across multiple regions and cloud providers for a consistent experience. Their Horizon Catalog provides built-in governance to manage security, privacy, compliance, and access control. Snowflake Marketplace connects users to critical business data and apps to foster collaboration within the AI Data Cloud network. Serving over 11,000 customers worldwide, Snowflake supports industries from healthcare and finance to retail and telecom.

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

Access data from any location, even within a vast array of diverse environments. The most effective method to boost acquisition and retention is through the enrichment of data and models. By leveraging machine learning, new insights can be uncovered by integrating proprietary models, such as propensity models, with data in a secure manner, which enhances customer profiles and models while allowing for rapid scalability. Enriching data alone is insufficient; your team needs to transition smoothly from insights to actionable strategies. Automate the segmentation of audiences and deploy your campaigns instantly across various channels. Make informed targeting decisions to optimize budget utilization and reduce churn rates. Understand the optimal timing and locations for targeting efforts. Equip yourself with the necessary tools to act on data in real-time. Tracking the complete customer journey, along with the various data types involved, has always posed significant difficulties. With the increasing stringency of privacy regulations and the growing distribution of data, it is now more crucial than ever to ensure secure and straightforward access to those intent signals for effective decision-making, which will ultimately enhance overall operational efficiency.

Optable provides a comprehensive data clean room platform designed for seamless activation. This innovative technology empowers both publishers and advertisers to securely strategize, implement, and evaluate their advertising efforts. Representing a new era of data collaboration that prioritizes privacy, Optable enables clients to engage with both their own customers and partners, including those who may not use the platform. Utilizing the platform's Flash Nodes, users can invite external participants into a protected setting. Additionally, Optable features a decentralized identity infrastructure that facilitates the construction of private identity graphs. This setup allows for the creation of purpose-specific, permission-based data clean rooms that significantly reduce data transfer. Ensuring compatibility with data warehouses and other clean rooms is vital to its functionality. Furthermore, by leveraging open-source software, third-party platforms can effectively match their data with Optable's clients and implement secure clean room capabilities tailored to their needs, thereby enhancing the overall efficacy of data collaboration. This multi-faceted approach positions Optable as a leader in the evolving landscape of data privacy and collaboration.

Permutive's groundbreaking Audience Activation Platform effectively connects publishers and advertisers in a dynamic advertising landscape. It empowers publishers to monetize their audience data while enabling advertisers to target effectively, all within a framework that prioritizes privacy. Our data platform for publishers offers two products designed to help you gather, analyze, and activate your data in real-time. After all, you have the deepest insights into your audience. By utilizing Permutive, you can reach more users, expand your segments, and enhance your inventory. Our first-party insights can potentially boost your data-driven advertising revenue by four times. Exclusively tailored for publishers, Permutive employs edge processing technology, which performs calculations on the device that creates the data instead of relying on the cloud, resulting in a faster, more scalable, and privacy-centric platform. This innovative approach not only improves efficiency but also ensures that user data remains protected.

Customize your marketing measurement strategy to fit the distinct requirements of your business. Ads Data Hub provides tailored analysis that aligns seamlessly with your specific objectives, while also prioritizing user privacy and adhering to Google's rigorous standards for data security. By utilizing Ads Data Hub, you can seamlessly upload your first-party data to BigQuery and integrate it with detailed event-level ad campaign data from Google. Merging your data with Google's event data can reveal valuable insights, enhance advertising effectiveness, assist in reaching data-driven business objectives, and facilitate superior campaign optimization. The insights generated from Ads Data Hub are aggregated across user groups, enabling Google to deliver more comprehensive data while safeguarding end-user privacy. Built with a strong emphasis on privacy, Ads Data Hub's functionality is notably different from conventional data warehousing solutions. Even seasoned professionals familiar with various clean rooms and data warehousing platforms may find it necessary to adapt their approach to work efficiently with Ads Data Hub. Consequently, the learning curve associated with mastering this platform can greatly enhance your ability to leverage data for informed decision-making.

With the decline of third-party cookies, the rise of data privacy regulations, and consumer opt-out options becoming more prevalent, crucial customer insights are often trapped within isolated platforms and ecosystems. Introducing the LiveRamp Clean Room, powered by Habu, which enables you to enhance your return on ad spend (ROAS) by seamlessly integrating, analyzing, and activating your data across various platforms. By utilizing this solution, you can achieve a comprehensive understanding of performance metrics across all advertising channels, including walled gardens, connected TV providers, and social media platforms, empowering you to make informed strategic decisions based on complete datasets. This innovative tool fosters privacy-centric data collaboration within the expanding LiveRamp global ecosystem, unveiling fresh opportunities while advancing your marketing campaigns. You can also expedite the realization of value through a customized user experience designed for business professionals, featuring prebuilt templates and generative AI, alongside advanced analytics for more technical users. In addition, you will be able to optimize your spending with clear visibility across walled gardens, channels, and cloud environments, ensuring you make the most informed choices for your advertising budget. Ultimately, the LiveRamp Clean Room serves as a crucial asset in navigating the shifting landscape of data privacy and marketing analytics.

Instantiate clean rooms swiftly and engage with your partners while keeping raw data private. AWS Clean Rooms enables clients to swiftly and effortlessly set up their own clean rooms without the burden of developing, overseeing, and maintaining their proprietary solutions. Companies can leverage APIs to seamlessly embed AWS Clean Rooms’ capabilities into their existing workflows. This innovative service allows businesses and their collaborators to analyze and share insights from their combined datasets securely, all while ensuring that no underlying data is exchanged or duplicated. With AWS Clean Rooms, establishing a secure data clean room can be done in mere minutes, allowing collaboration with any AWS partner to uncover valuable insights related to advertising initiatives, investment strategies, and research and development projects. Furthermore, AWS Clean Rooms simplifies the process of deriving insights from data contributed by multiple parties, facilitating minimal data transfer and safeguarding the confidentiality of all underlying information. This solution not only enhances collaboration but also fosters a culture of data privacy among organizations.

InfoSum unlocks data’s unlimited potential. InfoSum uses patented privacy-first technology to connect customer records between companies without sharing data. InfoSum is trusted by customers in financial services, content distribution and connected television as well as gaming, entertainment, and gaming. It seamlessly and compliantly connects customer data to other partners via privacy-safe, permission-controlled data networks. InfoSum's technology has many uses, from the standard 'data-onboarding" to more complex use cases that allow the creation of own identity platforms, the development and sale of new products and data, and the creation of completely new markets. InfoSum was established in 2015. InfoSum was founded in 2015. The company is poised to experience exponential growth.

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

Organizations focused on privacy collaborate with Decentriq to ensure robust data protection. Utilizing cutting-edge encryption and privacy-enhancing technologies, including synthetic data, differential privacy, and confidential computing, you retain complete control over your data at all times. The implementation of end-to-end encryption guarantees that your data remains confidential from all external parties. Importantly, Decentriq is unable to view or access your data directly. Furthermore, remote attestation provides assurance that your information is securely encrypted and that only authorized analyses are conducted. The platform is built in partnership with top-tier hardware and infrastructure providers, ensuring optimal performance. It is specifically designed to accommodate even the most sophisticated AI and machine learning models, keeping your data secure regardless of the complexities involved. With processing speeds that rival traditional cloud solutions, you can enjoy both scalability and superior data protection. Additionally, our expanding network of data connectors facilitates more efficient workflows across various leading data platforms, enhancing overall productivity.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

Utilize a comprehensive technology stack designed to oversee the delivery of tailored advertisements, track attribution, and analyze performance across various media and eCommerce platforms. Enhance media effectiveness and return on investment (ROI) by ensuring that the appropriate message reaches the intended audience at the optimal moment, while fully understanding each customer's intentions throughout their purchasing journey. Leverage cross-channel analytics and sales attribution through secure data environments. Gather and handle real-time consumer engagement data with proper consent, allowing for personalized messaging across multiple channels to cater to the unique preferences of individual customers. Foster collaboration across the organization to facilitate smooth implementation from global strategies to local execution. Additionally, pinpoint consumers currently in the market and utilize algorithms to match them with the most relevant products, offers, pricing strategies, and content tailored to their needs. This integrated approach not only streamlines marketing efforts but also maximizes engagement and conversion rates.

An enterprise-level platform empowers organizations to harness sensitive data while facilitating the execution of cloud-scale, general-purpose AI tasks on encrypted information with guaranteed privacy protections. Many organizations find themselves with a wealth of confidential data that remains inaccessible due to privacy issues. Opaque Systems transforms this challenge into an opportunity by allowing secure analytics and machine learning on encrypted data sourced from multiple origins. With Opaque Systems, businesses can effectively analyze their encrypted data in the cloud using well-known tools such as Apache Spark, all while ensuring that their information remains shielded from exposure to the cloud provider in an unencrypted state. The company offers the MC2 Platform, an open-source solution that integrates a groundbreaking fusion of two essential technologies—secure hardware enclaves paired with cryptographic fortification. This innovative combination guarantees that computations remain secure, efficient, and scalable, ultimately enabling organizations to leverage their sensitive data without compromising privacy. Consequently, Opaque Systems paves the way for organizations to gain valuable insights from their data assets, fostering a new era of data-driven decision-making.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

We empower businesses to harness the potential of first-party data collaboration while minimizing associated risks. By converting consumer data from a potential burden into a valuable revenue-generating asset, organizations can flourish in a landscape that has moved beyond traditional cookies. Our approach allows for enhanced collaboration with additional partners, thereby maximizing value for customers. Furthermore, we facilitate financial inclusion and boost revenue through innovative partnerships that utilize alternative data sources. Our solution improves underwriting accuracy and optimizes profitability by incorporating these diverse data streams. Each participant employs our secure desktop application to anonymize, tokenize, and safeguard all personally identifiable information within their consumer data, ensuring it remains protected in their local environment. This procedure produces US-patented crypto-IDs for each anonymized consumer profile, allowing for the secure matching of shared consumers across various datasets in our neutral Cloud environment. With our cutting-edge technology, we are at the forefront of the next evolution in consumer data management and collaboration. This ensures that businesses can thrive in a data-driven future while maintaining the highest standards of privacy and security.

Vendia is a Software as a Service (SaaS) platform that facilitates seamless sharing of code and data across various clouds, regions, and technology stacks for businesses and organizations. By allowing enterprises to collaborate effectively, Vendia streamlines the sharing process across distinct companies, accounts, and environments. Its innovative architecture employs a distributed data model that ensures accessibility wherever it's needed, complemented by a serverless design that allows for effortless scaling. Vendia empowers businesses to develop a comprehensive view of their data, which is particularly useful for tracking and tracing items throughout a supply chain. This data often involves multiple business parties, including suppliers, logistics providers, and affiliates, which may consist of different legal entities or divisions within a single organization. Additionally, it accommodates scenarios where departments are separated by their choice of cloud services, such as one utilizing AWS while another opts for Azure. This versatility and adaptability make Vendia a crucial tool for modern enterprises navigating complex data-sharing challenges.

Helios Data employs a distinctive algorithmic governance strategy that utilizes secure enclave technology safeguarded by digital contracts, monitored by algorithmic "fingerprints," to facilitate safe and efficient data analysis and processing. This innovative approach enables businesses that handle personal or sensitive information, along with their analytical partners, to safely resume and expand their data-driven analytical and monetization efforts in a cost-effective manner. By significantly reducing the risks associated with data sharing and usage, companies can also lower their expenses related to data monetization, all while enhancing the value derived from their enterprise's personal and sensitive data assets. This method revitalizes business models and uncovers new revenue opportunities that may have been stifled due to concerns over data protection and privacy. Additionally, the technology of digital contract governance introduces accuracy and real-time enforcement to what would typically be passive legal agreements or data processing contracts. The implementation of "confidential compute" secure enclave technology provides a robust guarantee of data-in-use protection, ensuring that no information can be leaked, lost, exposed, misused, or misdirected, thus bolstering trust in data handling practices. Overall, Helios Data's approach not only enhances security but also empowers organizations to harness their data’s full potential.

SecurePlus seamlessly integrates into existing systems, allowing you to quickly and easily set up collaboration projects. Our applications include analytics and machine learning, query and collaboration hub. They allow you to run descriptive statistics, train, tune, deploy AI and ML models, and execute SQL-like queries. All this while using encrypted data. Securely collaborate in any environment with partners to unlock the potential of your data, increase revenue, and improve efficiency within your organization. To train and tune models and deploy analytics on aggregated data, you can link disparate data sets without exposing the underlying information. Decentralized data sets can be encrypted and used to create models and queries. They are protected from reverse engineering. To enable customers and partners to securely collaborate, create and manage your own secure collaboration network.

xtendr reveals comprehensive, privacy-focused insights from various independent data sources while ensuring user protection throughout the entire data lifecycle. This innovative platform provides access to previously unreachable data and instills confidence in both privacy and adherence to regulations. Beyond mere anonymity, xtendr addresses the critical gap in multi-party data sharing by offering robust privacy safeguards, effectively serving as a guardian of your data through advanced cryptography, enabling you to unlock your full potential. It represents the pinnacle of privacy-enhancing data collaboration technology, having successfully tackled the long-standing cryptographic challenges associated with data sharing among parties that may not fully trust one another. With xtendr, organizations can advance their operations through an enterprise-level data protection solution that facilitates the formation of data partnerships while safeguarding sensitive information. In today's digital landscape, data is increasingly recognized as a vital currency, with many asserting that it is surpassing oil as the most valuable asset, underscoring its ever-growing significance. As we continue to embrace this digital evolution, the importance of secure data sharing becomes ever more critical for businesses looking to thrive in an interconnected world.

Insights from Chief Marketing Officers (CMOs) play a crucial role in guiding advertisers to effectively allocate budgets, refine campaign strategies, and enhance media return on investment (ROI). By establishing a cohesive perspective on marketing efforts, CMOs facilitate a comprehensive approach to funnel management. Advertisers are able to assess the efficacy of strategies deployed at various stages of the sales funnel. Additionally, article-level reports generated by CMOs reveal the connections between target audiences, geographic locations, and the performance of different ad creatives. This data empowers marketers to swiftly adapt their tactics, thereby boosting overall campaign performance. Furthermore, Omnichannel Statistics (OCM) serves as a tool for advertisers to evaluate the cumulative impact of their advertising approaches on consumer behavior both on and off Amazon, even while campaigns are still running. CMOs integrate insights from all available channels, encompassing both online and offline shopping patterns. It's worth noting that all Amazon Ads products prioritize user privacy and security, ensuring that all reporting is done in an aggregated and anonymized manner. This comprehensive data not only fosters informed decision-making but also enhances the strategic planning process for future campaigns.

Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.

Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization engine to execute tactically. Integrations with Amazon, Walmart, Target, Instacart and Google Ads ensure brands achieve full-funnel engagement and maximum visibility. Through Perpetua, you are able to launch efficient, effective, and performance-driven campaigns, while Perpetua’s intelligent reporting tools will surface the most important metrics you need to see in order to easily quantify and examine the investment of your advertising dollars into your business. Perpetua offers tools for advertisers across the full funnel with access to Amazon DSP (OTT, OLV, dynamic display ads), influencer marketing & editorial content with only a few clicks.

Amazon DSP serves as a programmatic advertising platform that enables you to buy ads effectively to engage both new and existing audiences across various digital spaces. Leveraging exclusive insights and consumer purchase behaviors, this platform allows you to connect with the most pertinent audiences wherever they interact online. You can strategize your marketing initiatives using valuable insights and evaluate performance through detailed reports, all provided at no extra charge. To uphold quality and brand integrity, we implement meticulous reviews across review platforms and conduct real-time bidding assessments. The latest enhancements in Amazon DSP include innovative machine learning models designed to boost campaign efficacy and assist advertisers in reaching untapped audiences. By exploring how Amazon DSP can facilitate the development of programmatic advertising campaigns, you can better shape your marketing strategies based on data and analytics. Additionally, consider enrolling in our Amazon DSP certification program to enhance your expertise and learn how to fine-tune your advertising strategy effectively. This certification will not only validate your knowledge but also equip you with practical skills to navigate the dynamic advertising landscape.

Amazon Pinpoint is a versatile and scalable service designed for both outbound and inbound marketing communications. It enables businesses to engage with their customers through various channels, including email, SMS, push notifications, and voice calls. The platform is user-friendly, making it straightforward to set up and adaptable for a wide range of marketing communication needs. Users can segment their target audience to ensure the right customers receive personalized messages tailored to their interests. Additionally, Amazon Pinpoint provides comprehensive delivery and campaign metrics to help assess the effectiveness of communications. As a service that can expand alongside your business, it has the capability to handle billions of messages daily across different channels. Getting started is simple, requiring just a few clicks within the Amazon Pinpoint interface. Suitable for both marketers and developers, the platform accommodates marketing, bulk, or transactional communication scenarios. Marketers benefit from the ability to visually design, orchestrate, and execute campaigns via the console, while developers can utilize Amazon Pinpoint APIs for tasks such as message dispatching, campaign scheduling, and monitoring user interactions on web and mobile platforms. This dual functionality ensures that both groups can maximize their communication strategies effectively.

Amazon and beyond: master ecommerce marketplace marketing. Xnurta AI Copilot features eight advanced AI actions to help you boost your Amazon advertising campaigns. AI-driven analytics predicts buying patterns and improves ad performance. Experience unmatched precision in ad optimizations and placements. AMC data extraction is simplified by eliminating technical hurdles like SQL query writing. Analyze and model complex data to gain deep insights about shopper trends and advertising. Using data-driven strategies, you can optimize your campaigns to maximize their impact. Amazon ad structure can help you achieve superior funnel coverage, from awareness to conversion. This will increase your ROI. Optimize your advertising journey from initial awareness to the final purchase. Each stage should be targeted for maximum engagement.

Amazon Live combines the excitement of live video with the convenience of online shopping, creating an engaging experience for viewers. You can showcase products dynamically by including them in your product carousel, which adds a vibrant touch to your streams. Features such as product highlighting, live promotions, and chat options allow for active audience interaction throughout your broadcasts. Brands and influencers can easily begin livestreaming on Amazon through the Amazon Live Creator app, which facilitates the creation, capture, and management of livestreams. This platform not only allows you to showcase your products but also helps you cultivate a following on Amazon. By increasing your follower count, you enhance your potential viewership, as those followers receive notifications in the Amazon mobile shopping app whenever you start a live session. This interconnectedness between followers and live events fosters a community around your brand, making it easier to connect with your audience in real time.

AcuityAds stands out as a premier technology firm delivering marketers a comprehensive solution for omnichannel digital advertising, ensuring exceptional returns on advertising investments. Their journey automation technology, illumin™, consolidates planning, purchasing, and real-time insights all within a single platform. By leveraging proprietary Artificial Intelligence, illumin™ enhances programmatic capabilities, effectively bridging the divide between advertising strategy and execution. The company has created an integrated ecosystem that includes privacy-protected data, inventory management, brand safety measures, and fraud prevention partnerships, providing reliable solutions that achieve results exceeding industry benchmarks for even the most discerning marketers. Central to the AcuityAds product suite is the proprietary Consumer Valuing Tool, which employs an algorithm to analyze thousands of signals throughout the consumer journey, assessing their influence on conversion rates. This analysis enables the identification of new prospecting opportunities across a diverse array of advertising formats, ultimately optimizing marketing efforts for better results. Furthermore, AcuityAds continues to innovate, ensuring that their offerings remain at the forefront of the evolving digital advertising landscape.

Advanced Contextual serves as an innovative platform for contextual advertising, empowering brands, publishers, platforms, and data owners to effectively engage high-intent customers both on the open web and social media without depending on third-party cookies. By processing signals from a staggering 3.5 billion content pages across 55,000 publishers, it equips marketers with the tools to comprehend and pinpoint customers based on their content interactions. In contrast to rivals that utilize standard taxonomies, Advanced Contextual focuses on crafting custom audiences through the identification of specific keywords that resonate with potential buyers, which allows brands to connect with high-intent consumers in unique and cost-efficient avenues. This distinctive strategy not only fosters scalable marketing performance but also upholds crucial consumer privacy standards, making it an appealing choice for modern advertisers. As a result, businesses can effectively optimize their advertising strategies while respecting user data.

Capture and convert live feeds or on-demand content from our media server, generating multi-bitrate streams and outputs like HLS or DASH, all while employing multi-DRM encryption for security. Keep an eye on your OTT metrics in the cloud, utilizing real-time analytics and an intuitive business intelligence interface. Oversee user sign-ups and cancellations, linear channels, and the on-demand content available to your users via our middleware. Efficiently manage all of your IP networks dedicated to video transmission through a secure, centralized cloud management system. Handle your subscription frameworks and payment processes with our nimble and responsive billing platform. Provide a versatile solution for your audience across multiple devices, offering live or on-demand sports content that can be monetized through advertising, subscription, or pay-per-view models. Additionally, ensure your content delivery is seamless and reliable, maximizing viewer engagement across all platforms.

Enhance your business on Amazon by refining your off-Amazon experiences. Amazon Attribution serves as a powerful advertising and analytics tool that provides marketers with valuable insights into how various non-Amazon marketing channels—such as search, social media, video, display, and email—affect shopping behavior and sales performance on Amazon. By leveraging these insights, you can identify innovative strategies to expand your Amazon presence through improved off-platform experiences. Gaining an understanding of the effectiveness of your multi-channel digital marketing efforts is crucial. Utilize real-time advertising analytics to make necessary adjustments that will maximize your impact and improve operational efficiency. Discover which of your marketing strategies yield the highest return on investment and drive significant sales, helping you to formulate future marketing strategies. Currently, Amazon Attribution is available to professional sellers enrolled in the Amazon Brand Registry, as well as vendors and agencies with clients selling on Amazon, allowing eligible sellers and vendors to utilize this measurement tool effectively. In this way, you can take a data-driven approach to enhance your marketing efforts and ultimately boost your business's growth on Amazon.

The Advertising Enhancement Platform. Advocado is an innovative cross-media optimization and audience engagement platform that enhances advertising effectiveness by utilizing real-time signals from the physical world, such as TV advertisements and in-show content, to initiate immediate responses across various digital channels, including search, social media, and e-commerce. To mark National Avocado Day, our culinary team has crafted a special edition of our cookbook featuring avocado-inspired recipes that everyone can enjoy! While clever and humorous creative strategies can generate excitement, the most successful advertisements are those that resonate with viewers, prompting them to reach for their phones to learn more about your brand or offerings. Chief Marketing Officers and marketers face ongoing pressures to boost performance amidst a landscape filled with intricate media choices, a growing array of technological options, and stringent consumer privacy laws. Having experienced these challenges ourselves, we developed a platform that seamlessly bridges real-world signals with digital actions to enhance advertising outcomes. This approach not only simplifies decision-making for marketers but also fosters a more effective connection between brands and their audiences.

Amazon Bedrock is a comprehensive service that streamlines the development and expansion of generative AI applications by offering access to a diverse range of high-performance foundation models (FMs) from top AI organizations, including AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon. Utilizing a unified API, developers have the opportunity to explore these models, personalize them through methods such as fine-tuning and Retrieval Augmented Generation (RAG), and build agents that can engage with various enterprise systems and data sources. As a serverless solution, Amazon Bedrock removes the complexities associated with infrastructure management, enabling the effortless incorporation of generative AI functionalities into applications while prioritizing security, privacy, and ethical AI practices. This service empowers developers to innovate rapidly, ultimately enhancing the capabilities of their applications and fostering a more dynamic tech ecosystem.

Easily connect with targeted segments of mobile audiences and conduct thorough optimization on the signals that contribute to enhanced campaign performance and return on investment. Go2mobi provides a range of platform and account management solutions tailored to meet the unique requirements of agencies, brands, app developers, affiliates, and publishers alike. If you require support, our team of programmatic platform specialists is ready to offer exceptional customer service to assist you in reaching your objectives. Recently, Go2mobi has launched a one-to-many integration with BidSwitch, a robust routing technology that facilitates access to over 150 supply partners. As a result, advertisers now have the ability to engage with a larger pool of users across a variety of channels, applications, and websites! This partnership with BidSwitch equips Go2mobi with the necessary infrastructure to seamlessly connect with leading global SSPs without having to create custom integrations for each partner individually. As a dedicated Mobile Audience Targeting Platform, Go2mobi drives more than 25,000 mobile marketing actions for advertisers daily, showcasing its commitment to delivering excellent results. With such extensive capabilities, Go2mobi continues to position itself as an industry leader in mobile marketing solutions.

ZonPages provides an extensive range of tools designed to enhance your Amazon sales performance. You can automatically communicate with your buyers in response to various events, such as when an order is delivered or a refund is initiated, among others. Additionally, it allows you to create unique tracking links that can help you build Facebook audiences effectively. Safeguard your inventory from being depleted with a single discount claim code, and develop high-conversion coupon distribution and giveaway pages. You can also distribute one-time-use coupon codes through ManyChat, optimizing customer engagement. Developed by seasoned Amazon sellers and software engineers, ZonPages is a tool that we personally utilize to launch new products, boost and sustain organic rankings, and build successful Amazon businesses. By leveraging this advanced software, you can significantly elevate your product sales and enhance your strategies for driving external traffic to your listings. With ZonPages, the potential for your Amazon business is limitless.

Customer personas have historically been a vital tool for gaining insights into and categorizing different consumer groups. However, marketers often face challenges in translating these personas into effective targeting strategies for real-world media. This is where Wiland PersonaBuilder™ comes into play, recognized as the most advanced persona creation tool available today, specifically engineered to generate audiences that can be instantly activated in digital ad campaigns. With its user-friendly PersonaBuilder application, users can effortlessly develop comprehensive and intricate prospect and customer personas utilizing relevant data that is constantly updated, including extensive consumer spending patterns, social media interaction metrics, and other pertinent insights. By utilizing this innovative tool, organizations can seamlessly connect their strategic planning with media purchasing teams, ensuring that the personas created are not just theoretical but are transformed into actionable audiences primed for immediate use in digital advertising efforts. This powerful functionality not only enhances targeting precision but also streamlines the entire marketing process for better results.

MarinOne addresses the hurdles encountered by contemporary digital marketers. By integrating search, social media, and eCommerce advertising within one cohesive platform, MarinOne empowers advertisers to enhance their digital campaign outcomes through a unified customer perspective. Given the competitive nature of platforms like Google, Facebook, and Amazon, they are unlikely to assist in optimizing your advertising efforts across diverse channels. For performance marketers, leveraging their own data stands as the most potent strategy. MarinOne is specifically crafted to fully utilize all accessible data sources, including your CRM, data warehouses, publisher insights, and additional external signals. It synchronizes ad campaigns across various publishers, enabling you to optimize your spending distribution while evaluating the interdependencies of each channel. This capability serves as a key differentiator for today’s performance marketers. Furthermore, MarinOne enhances the functionality of publisher tools, effectively amplifying campaigns to boost overall performance outcomes. By doing so, it ensures that marketers can navigate the complexities of digital advertising with greater efficiency.

Amazon Interactive Video Service (Amazon IVS) offers a streamlined live streaming solution that is both quick to set up and perfect for crafting engaging interactive video content. By utilizing streaming software to send your live broadcasts to Amazon IVS, the service takes care of all the necessary components to deliver low-latency live video to audiences globally, allowing you to concentrate on creating interactive experiences that accompany your live streams. With the Amazon IVS player SDK and timed metadata APIs, you can effortlessly customize and enrich the viewer experience, fostering a deeper connection with your audience on your own platforms and applications. Setting up and managing live streams can be accomplished in just a few clicks, enabling you to begin broadcasting almost instantly. Simply send your video feed to Amazon IVS, and the platform handles all the logistics to ensure your live content reaches your viewers seamlessly. The robust design of Amazon IVS streams guarantees low-latency live video “out of the box,” making it an ideal choice for anyone looking to engage their audience effectively. This service not only simplifies the streaming process but also empowers creators to innovate in their content delivery.

Thousands of sellers on Amazon rely on our innovative tools and services to surpass their rivals, boost daily sales, and significantly enhance their profit margins. We cater to all sellers and agencies searching for the perfect solution to minimize wasted advertising expenditure, develop effective advertisements at scale, and elevate profit margins. This is particularly beneficial for sellers generating 5-6 figures annually who want to capitalize on our expertise for improved results in a shorter timeframe. Brands pulling in 6-9 figures per year can also benefit by unlocking maximum sales potential without the accompanying strain. Our dedicated team of Amazon advertising and branding specialists will thoroughly analyze your brand, equipping you with valuable insights and actionable strategies to foster business growth. Additionally, the Entourage Playbook Series offers a FREE downloadable PDF featuring 28 ready-to-implement Amazon advertising campaigns, complete with step-by-step video guides to assist you in formulating a robust and comprehensive advertising strategy tailored for Amazon. With our resources, your path to success on Amazon can be more straightforward and effective than ever before.

Amazon Music for Podcasters serves as a comprehensive platform that enables podcasters to distribute, monetize, and enhance their podcasts within Amazon’s streaming framework. Creators can effortlessly upload their episodes, granting them the opportunity to reach a worldwide audience via Amazon Music and Alexa. The service comes equipped with robust tools designed to monitor listener engagement, oversee monetization strategies, and broaden their audience reach. Additionally, podcasters can take advantage of Amazon’s extensive ecosystem, which includes compatibility with devices such as Echo, allowing for innovative connections with their listeners. This integration not only amplifies visibility but also enriches the overall podcasting experience for both creators and audiences alike.

Welcome to one of the most extensive affiliate marketing initiatives globally. The Amazon Associates Program empowers content creators, publishers, and bloggers to effectively monetize their audience traffic. With a vast selection of products and programs available on Amazon, associates can utilize simple link-building tools to guide their followers to their recommendations, earning commissions from qualifying purchases and programs. Join a thriving community of tens of thousands of creators, publishers, and bloggers who are actively making money through the Amazon Associates Program. Promote millions of products to your audience effortlessly. We offer tailored linking solutions suitable for large publishers, individual bloggers, and social media influencers alike. Enjoy the potential to earn up to 10% in commissions on qualifying purchases and programs. Our highly competitive conversion rates are designed to significantly enhance your earnings, making this an ideal opportunity for anyone looking to boost their income.

Previously known as Salesforce DMP, Audience Studio offers profound insights by integrating and consolidating your data, which enhances customer connections at every interaction through a robust data management platform. By merging data from various origins, you can provide more tailored marketing experiences. Harness the capabilities of the only DMP that not only captures and stores data but also unifies it beyond the realm of advertising. Implement machine learning and artificial intelligence to efficiently and effectively identify and engage with your target audience. Utilize an advanced device graph to gain insights into a customer's distinct presence across multiple points of contact, allowing for the delivery of timely, personalized, and relevant messages. By integrating diverse data sources, you can achieve a more comprehensive understanding of your target audience. Adapt to emerging data signals and sources to discover new audience segments. Leverage AI to sift through billions of data signals pertaining to customer characteristics and behaviors, which will enable you to create and refine new target audiences, ultimately enriching your marketing strategies. This comprehensive approach not only enhances audience engagement but also drives more informed decision-making in your marketing campaigns.

Discover how to enhance sales growth effortlessly by utilizing automated data pipelines that connect seamlessly to data lakes or cloud storage solutions without the need for coding. This adaptable platform adheres to industry standards, enabling the integration of sales and marketing data to generate automated insights for more intelligent expansion. Eliminate the hassle and costs associated with cumbersome manual data downloads. You’ll always have a clear understanding of your expenses, only paying for the services you actually use. Empower your tools with rapid access to data that is ready for analytics. Our certified developers prioritize security by exclusively working with official APIs. You can quickly initiate data pipelines sourced from widely-used platforms. With pre-built, pre-transformed pipelines at your disposal, you can unlock crucial data from sources like Amazon Vendor Central, Amazon Seller Central, Instagram Stories, Facebook, Amazon Advertising, Google Ads, and more. The processes for data ingestion and transformation require no coding, allowing teams to swiftly and affordably harness the full potential of their data. Your information is consistently safeguarded and securely stored in a reliable, customer-controlled data destination such as Databricks or Amazon Redshift, ensuring peace of mind as you manage your data assets. This streamlined approach not only saves time but also enhances overall operational efficiency.

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.