Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
AdLabs is a specialized Amazon PPC management software designed to help brands and agencies optimize their advertising campaigns on the Amazon marketplace. The platform introduces a hybrid bid optimization approach that blends automated algorithms with manual campaign control. This combination allows advertisers to leverage automation for speed and data processing while still applying strategic insights and decision-making. AdLabs analyzes complex advertising data to identify high-performing keywords, placements, and campaign opportunities. It can automatically adjust bids and shift budgets toward the placements that generate the best conversions and profitability. The system performs thousands of campaign optimizations quickly, helping marketers save time and scale their advertising operations. Advanced bidding logic and performance analytics allow advertisers to maintain accurate control over campaign outcomes. The platform is designed to support large-scale ad management, with many brands and agencies using it to manage millions in monthly ad spend. AdLabs also provides expert guidance and resources to help users improve their Amazon advertising performance. By combining automation, control, and actionable insights, the platform helps businesses achieve higher return on ad spend and stronger sales growth.
Description
Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Amazon
Yes
Amazon Ads
Yes
Accenture Cloud Retail Execution
No
Amazon Brand Lift
No
Amazon DSP
No
Amazon Omnichannel Metrics
No
Amazon Video Ads
No
Amazon Web Services (AWS)
No
Capgemini Intelligent Automation Platform
No
Experian Connect
No
Integrations
Amazon
Yes
Amazon Ads
Yes
Accenture Cloud Retail Execution
Yes
Amazon Brand Lift
Yes
Amazon DSP
Yes
Amazon Omnichannel Metrics
Yes
Amazon Video Ads
Yes
Amazon Web Services (AWS)
Yes
Capgemini Intelligent Automation Platform
Yes
Experian Connect
Yes
Pricing Details
$40/mo + 1% of ad spend
AdLabs Core: $40/mo + 1% of ad spend
AdLabs Pro: $40/mo + 2% of ad spend
AdLabs Pro: $40/mo + 2% of ad spend
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
AdLabs
Founded
2023
Country
United States
Website
adlabs.app/
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/solutions/products/amazon-marketing-cloud
Product Features
Amazon Seller Tools
A/B Testing
No
Alerts / Notifications
Yes
Analytics / Reporting
Yes
Campaign Management
Yes
Competitor Analysis
No
Content Management / Optimization
No
Conversion / ROI Tracking
Yes
Customer Data Management
No
Email Marketing
No
Feedback Management
No
Inventory Management
No
Keyword Tracking / Research
Yes
Order Management
No
PPC Ads Management
Yes
Price Optimization
No
Rank Optimization
No
Refund Management
No
Review Management
No
Sales Tracking / Analysis
Yes
Shipping Management
No
Trend Analysis
Yes
PPC
A/B Testing
No
Account Alerts
Yes
Analytics / ROI Tracking
Yes
Bid Management
Yes
Budget Management
Yes
Campaign Management
Yes
Conversion Tracking
Yes
Google / Bing Ads
No
Keyword Research Tools
Yes
Keyword Tracking
Yes
Landing Pages / Web Forms
No
URL Builder
No