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Description

Instantiate clean rooms swiftly and engage with your partners while keeping raw data private. AWS Clean Rooms enables clients to swiftly and effortlessly set up their own clean rooms without the burden of developing, overseeing, and maintaining their proprietary solutions. Companies can leverage APIs to seamlessly embed AWS Clean Rooms’ capabilities into their existing workflows. This innovative service allows businesses and their collaborators to analyze and share insights from their combined datasets securely, all while ensuring that no underlying data is exchanged or duplicated. With AWS Clean Rooms, establishing a secure data clean room can be done in mere minutes, allowing collaboration with any AWS partner to uncover valuable insights related to advertising initiatives, investment strategies, and research and development projects. Furthermore, AWS Clean Rooms simplifies the process of deriving insights from data contributed by multiple parties, facilitating minimal data transfer and safeguarding the confidentiality of all underlying information. This solution not only enhances collaboration but also fosters a culture of data privacy among organizations.

Description

Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Amazon Web Services (AWS) Yes 
Amazon No 
Amazon Ads No 
Amazon Brand Lift No 
Amazon Omnichannel Metrics No 
Amazon QuickSight Yes 
Amazon Redshift Yes 
Amazon S3 Yes 
Amazon Video Ads No 
Capgemini Intelligent Automation Platform No 
Flywheel No 
Foursquare No 
Hector No 
LienTracker Online No 
LiveRamp No 
Pacvue No 
Revive No 
Salesforce Data 360 No 
Treasure Data No 
Wunderman Thompson Commerce Intelligence No 

Integrations

Amazon Web Services (AWS) Yes 
Amazon Yes 
Amazon Ads Yes 
Amazon Brand Lift Yes 
Amazon Omnichannel Metrics Yes 
Amazon QuickSight No 
Amazon Redshift No 
Amazon S3 No 
Amazon Video Ads Yes 
Capgemini Intelligent Automation Platform Yes 
Flywheel Yes 
Foursquare Yes 
Hector Yes 
LienTracker Online Yes 
LiveRamp Yes 
Pacvue Yes 
Revive Yes 
Salesforce Data 360 Yes 
Treasure Data Yes 
Wunderman Thompson Commerce Intelligence Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

aws.amazon.com/clean-rooms/

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Product Features

Product Features

Alternatives

Alternatives

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