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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

The Advertising Enhancement Platform. Advocado is an innovative cross-media optimization and audience engagement platform that enhances advertising effectiveness by utilizing real-time signals from the physical world, such as TV advertisements and in-show content, to initiate immediate responses across various digital channels, including search, social media, and e-commerce. To mark National Avocado Day, our culinary team has crafted a special edition of our cookbook featuring avocado-inspired recipes that everyone can enjoy! While clever and humorous creative strategies can generate excitement, the most successful advertisements are those that resonate with viewers, prompting them to reach for their phones to learn more about your brand or offerings. Chief Marketing Officers and marketers face ongoing pressures to boost performance amidst a landscape filled with intricate media choices, a growing array of technological options, and stringent consumer privacy laws. Having experienced these challenges ourselves, we developed a platform that seamlessly bridges real-world signals with digital actions to enhance advertising outcomes. This approach not only simplifies decision-making for marketers but also fosters a more effective connection between brands and their audiences.

Description

Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Retail Execution No 
Amazon Ads No 
Amazon Brand Lift No 
Amazon DSP No 
Amazon Omnichannel Metrics No 
Amazon Video Ads No 
Amazon Web Services (AWS) No 
Capgemini Intelligent Automation Platform No 
Experian Connect No 
Flywheel No 
Foursquare No 
Hector No 
LienTracker Online No 
LiveRamp No 
Pacvue No 
ProvenExpert.com Yes 
Revive No 
Salesforce Data 360 No 
Treasure Data No 
Wunderman Thompson Commerce Intelligence No 

Integrations

Accenture Cloud Retail Execution Yes 
Amazon Ads Yes 
Amazon Brand Lift Yes 
Amazon DSP Yes 
Amazon Omnichannel Metrics Yes 
Amazon Video Ads Yes 
Amazon Web Services (AWS) Yes 
Capgemini Intelligent Automation Platform Yes 
Experian Connect Yes 
Flywheel Yes 
Foursquare Yes 
Hector Yes 
LienTracker Online Yes 
LiveRamp Yes 
Pacvue Yes 
ProvenExpert.com No 
Revive Yes 
Salesforce Data 360 Yes 
Treasure Data Yes 
Wunderman Thompson Commerce Intelligence Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Advocado

Country

United States

Website

www.myadvocado.com

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Product Features

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Product Features

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