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Description
Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.
Description
Data studio reports and backs up Amazon advertising data. Our software allows you to connect to your vendor and seller central accounts, analyze the performance of a merchant's advertising, and/or connect your data directly to your BI software for reporting. Easy sign-on is all you need to connect to your Amazon accounts. Enter and manage your Amazon seller and vendor central account credentials to import all your data. This data can be kept and stored for as long or as you like. Account manager was created to make it easy for agencies to access data for all managed brands via a single connection and software interface. Our platform will help you add brands and verify their credentials, so you can quickly access your data and get started reporting. All your amazon data for all your advertising campaigns for all brands can be viewed here
API Access
Has API
Yes
API Access
Has API
No
Integrations
Amazon
Yes
ACCOUNTS
No
Accenture Cloud Retail Execution
Yes
Amazon Brand Lift
Yes
Amazon DSP
Yes
Amazon Video Ads
Yes
Amazon Web Services (AWS)
Yes
Capgemini Intelligent Automation Platform
Yes
Experian Connect
Yes
Foursquare
Yes
Integrations
Amazon
Yes
ACCOUNTS
Yes
Accenture Cloud Retail Execution
No
Amazon Brand Lift
No
Amazon DSP
No
Amazon Video Ads
No
Amazon Web Services (AWS)
No
Capgemini Intelligent Automation Platform
No
Experian Connect
No
Foursquare
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$300 per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/solutions/products/amazon-marketing-cloud
Vendor Details
Company Name
Mixshift
Founded
2016
Country
United States
Website
mixshift.io/products/data-studio/
Product Features
Product Features
Advertising Agency
Campaign Management
Yes
Collaboration
No
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Amazon Seller Tools
A/B Testing
No
Alerts / Notifications
No
Analytics / Reporting
Yes
Campaign Management
Yes
Competitor Analysis
No
Content Management / Optimization
No
Conversion / ROI Tracking
No
Customer Data Management
Yes
Email Marketing
No
Feedback Management
No
Inventory Management
No
Keyword Tracking / Research
No
Order Management
No
PPC Ads Management
No
Price Optimization
No
Rank Optimization
No
Refund Management
No
Review Management
No
Sales Tracking / Analysis
Yes
Shipping Management
No
Trend Analysis
Yes
Data Analysis
Data Discovery
Yes
Data Visualization
Yes
High Volume Processing
Yes
Predictive Analytics
No
Regression Analysis
Yes
Sentiment Analysis
Yes
Statistical Modeling
Yes
Text Analytics
Yes
Data Management
Customer Data
Yes
Data Analysis
Yes
Data Capture
Yes
Data Integration
Yes
Data Migration
Yes
Data Quality Control
Yes
Data Security
Yes
Information Governance
Yes
Master Data Management
Yes
Match & Merge
Yes
eCommerce
CRM
No
Catalog Management
No
Channel Management
No
Customer Accounts
No
Data Security
No
Email Marketing
No
Inventory Management
Yes
Kitting
No
Loyalty Program
No
Mobile Access
No
Multi-Store Management
No
Order Management
No
Product Configurator
No
Promotions Management
No
Returns Management
No
Reviews Management
No
SEO Management
No
Shopping Cart
No
Templates
No
Reporting
Customizable Dashboard
Yes
Data Source Connectors
Yes
Drag & Drop
No
Drill Down
Yes
Email Reports
No
Financial Reports
No
Forecasting
No
Marketing Reports
Yes
OLAP
No
Report Export
Yes
Sales Reports
Yes
Scheduled / Automated Reports
Yes
