Submission + - Tech-Backed Nonprofit Code.org Pondering What AI Means for Its Brand
theodp writes: "There won't be an Hour of Code and an Hour of AI," tech-backed nonprofit Code.org clarified for members of its Advocacy Coalition in a meeting last week (video, 29:34). "Hour of Code is totally becoming Hour of AI. [...] There will be adult-facing activities [...] We're leaning into the 'K-Gray' learning [a switch from the Hour of Code's focus on K-12 schoolchildren]."
Asked what the switch from the Hour of Code to Hour of AI means for the Code.org brand, Chief Academic Officer Pat Yongpradit replied, "That is a question that needs to be answered, for sure. And certainly something that all of us need to wrestle with. What is our place in a world where CS and AI are mashing together and evolving and everything." Code.org Director of Government Affairs Anthony Owen added, "I'm not touching the brand-changing question with a 10-foot-pole, but I will say that [...] we need to accept [...} AI is CS."
Slides from the meeting show that the new Hour of AI, which will launch during CS Education Week in December, aims to have 25 million participants ("Every Student. Every Teacher. Every Leader"), including 1,000 'Policymakers.'
Asked what the switch from the Hour of Code to Hour of AI means for the Code.org brand, Chief Academic Officer Pat Yongpradit replied, "That is a question that needs to be answered, for sure. And certainly something that all of us need to wrestle with. What is our place in a world where CS and AI are mashing together and evolving and everything." Code.org Director of Government Affairs Anthony Owen added, "I'm not touching the brand-changing question with a 10-foot-pole, but I will say that [...] we need to accept [...} AI is CS."
Slides from the meeting show that the new Hour of AI, which will launch during CS Education Week in December, aims to have 25 million participants ("Every Student. Every Teacher. Every Leader"), including 1,000 'Policymakers.'