The propagandists say that their competitors confuse people and they won't believe the propaganda anymore.
The Horror, the Horror.
The problem is that there are propagandists in the first place. Here's the way I see it:
- Early 1980s: The 24-hour news cycle made people demand immediate access to news.
- Mid-1980s through today: Low pay, media consolidation, newspaper closures, and mass layoffs made journalism an increasingly unattractive career, causing most of the best and brightest to leave the field or not enter it, resulting in a gradual decline in the news media's ability to lead interviews, call politicians on outright lies, etc.
- 1987: Fairness doctrine eliminated, allowing the rise of biased talking head infotainment shows.
- 1996: Fox News started broadcasting with the explicit intent to create a right-biased news source.
- 2003: MSNBC took a leftward shift to counter Fox News.
- 2009: Social media reached peak users, where gaining more eyes was impractical, so the only way to increase ad revenue was to increase screen time or increase ad count or both, and increasing ad count would reduce screen time in the absence of a mitigating factor, so sites began shifting from most recent posts from your friends to most clicked/viewed, resulting in the rise of clickbait.
- 2013: The Russian government formed the Internet Research Agency, a.k.a. Glavset, a Russian company tasked with online propaganda, including disinformation and trolling campaigns on social media.
- 2016 through 2022 or so: Social media began showing more and more content from people who are not your friends or friends of friends and groups that you have never joined in a desperate attempt to get more screen time out of a plateauing (and later declining) daily active user base.
- 2022: A far-right-wing propagandist buys Twitter.
- 2023: Glavset shut down, though it is generally assumed that other groups took up its mission.
The social media dates are based on Facebook. Other social media behaved similarly at around the same time, plus or minus a couple of years.
But ultimately, it's all about companies focusing on profit above all else, without the slightest bit of concern over the negative impact of their choices. And as long as social media companies — and media and news sources in general — are predominantly for-profit entities instead of nonprofit corporations, they will be at best marginally harmful to society, and at worst, massively so. The profit gained from using hype and propaganda and clickbait and massive amounts of slant to drive viewers/readers is simply too strong a motivation to overcome as long as the focus of an organization is making profit, rather than breaking even.
And yeah, social media is part of the problem, but the mainstream media abdicated their responsibility to inform the public at least a decade earlier, and arguably three decades earlier, creating the information vacuum that social media filled. And the fact that it's a lot harder to refute a lie than to publish the truth in the first place made social media's increasingly extreme amplification of troll campaigns incredibly harmful, but the public's tendency to repost whatever garbage they see and the ease with which people can repost things they see to broader and broader audience made that problem much, much worse.
So yes, traditional social media is a large net harm to the public as a whole. Instead of helping bring us together, it has largely driven us apart. We would be much better off if Facebook groups ceased to exist and became separate discussion forums like we had before. We would be much better off if public Facebook posts were banned going forward, requiring people to actually copy and paste before sharing other people's posts beyond the friends or followers of the original person, or at most, one hop away. We would be much better off if sites like Facebook were forced to allow us to disable algorithmic spam in our feeds, including all posts suggested from people that our friends follow, groups distantly related to groups that we're in, etc. And so on.