I don't know if they will succeed; but that's why I suspect that one major entry attempt will be the "empower paraprofessionals" line; and specifically avoiding being construed as a 'medical device'.
Obviously medical device vendors aren't going to just ignore the possibilities; there's already a fair amount of signal processing going on in some areas and if 'AI' is either trendy enough to merit a rebrand of what they are doing already or promising enough to be an addition to the processing pipeline they'll certainly do it; but getting tagged as dealing in medical devices has significant regulatory implications that medical device outfits are familiar with but bot generalists are not; and, realistically, a lot of tech 'innovation' is really a mix of enough tech to make it look like 'tech' along with enough regulatory end-run to provide a cost advantage vs. the incumbent.
Ideally(from the perspective of the vendor) you'd essentially pull an Uber or an AirBnB and, when the medical device regulators are in earshot, be selling a product that is merely a humble, and useful, personalized reference and self guided continuing education aid that should be regulated like a pile of flash card(not at all); while, when the haggling over what nursing home stuff you need a nurse for and what you can do with a nurse assistant or patient care technician is being done have a bunch of plucky, heartwarming, paraprofessionals advocating for their right to do more to drive patient outcomes thanks to the glorious future of advanced personalized learning. The less lucrative; but probably softest, target would be the various nurse-staffed telephone and video link telehealth services that do first-line medical questions and 'is it probably fine/should you really get it looked at' type questions; which can presumably be legally replaced with generic call center bots if you strike all references to 'nurse' and put enough disclaimers; but would see greater consumer acceptance if you could still market them as 'nurse' or something that sounds similar.
I assume that some companies will be at least indirectly involved in both; but I suspect that you are really looking at two fairly distinct product 'tracks', so to speak:
People aren't going to ignore medical devices and well formalized specialties like radiology; those are the ones where you'll actually need to put in the work and deal with medical device certifications and ongoing scrutiny of your system's machine vision behavior vs. radiologist readings; but there's absolutely enough money on the table(along with potentially just-plain-unavailable capabilities with keyhole surgery tentacle robots or whatnot); but that is too obviously a 'medical device' to really play fast and loose.
Trying to chip away at nurses vs. paraprofessionals, though, seems like more fruitful ground for what's ultimately a savings-oriented regulatory end run with enough tech to not be too blatantly visible as such.