...that TV companies chase down stupid rabbit holes like 8k, 3d tv, UltraSuperMegaHDR, smellovision, or whatever.
Because that almost inevitably pushes the prices for all NORMAL TVs down. I don't know of any industry that's seen as steady price decline as video ?
I know -philes will insist that they can't *bear* to watch anything less than 16k on a 120" screen from the 3 foot distance you'd need to sit at to see the difference, but IRL 99% of consumers truly don't give a shit.
I'm not a luddite: I think there's a legitimate need for 4k / 2160p as screens get bigger (not that most people even need their giganto-screens in a little 12' x 12' room - a 65" screen @ 8' corresponds to the 30-35deg viewing angle around the middle of a small movie theater). And OLED absolutely was a step up in color quality and precision, objectively.
But, yes, Samsung, LG, TCL, Hisense, Sony: please chase all of the silly techs and whatever more you believe you can convince the public they need. Hell, give 3d another swing this year, maybe? In the meanwhile, I'll cheerfully watch as even good quality 65" TVs drop past $500.