He probably assumed, like most people, that when you purchase a physical product, the code that makes it so what it is advertised to do is part of the purchase. Why?
Because they knew, of course, that they could use them. After all, they bought the appliance. They purchased it with their own hard earned money. Why would they not be able to use its features? You know, the ones that were advertised?
Why would they think such a thing?
Because it is common sense. We have had alarm clocks for decades, but it would have been farcical to suggest that when you bought an alarm clock, you did not buy an alarm clock. Instead you purchased a physical case with some internal complements which did nothing, and licensed the code that makes it, for instance, display the current time.
Had you told them that this is what the future had in store for Americans, they would not have believed you. After all, it sounds like a scheme invented by a child to retain control over their toys even after they trade them away to the kid down the street, it is not something that would even pass the laugh test for adults. Not to mention, we pay 30%-ish of our earnings ever year to governments and courts which use our money to give us an nation and an economy that is sane, rational, and that preserves values that we have always held dear, such as respect for personal property and fair, rational business dealings.
There is NO WAY they would ever fall for a scheme as patently silly as divvying a product up into a patchwork of owned and licensed parts. And if for some bizarre reason they did, the people would never stand for it. I mean, we are Americans for fucks sake! Remember Do not Tread on Me. These colors do not run. We will put a boot in your ass, it is the American way. Yes, THOSE Americans.
Do you think they, do you think we, are would bend over while corporations rewrite well-established rules of private property, and ass rape us out of control over the things we spend our hard earned money to purchase?
Do you really think that would ever happen here?
I ask because most people still, to this day, cannot fathom it. And so they continue to purchase products, with the expectation that they will be able to use their newly acquired property as they see fit. Just as their parents did. And their parents before them.
And they are slowly, but surely, finding out that this is no longer the case. And when they do, they express shock, outrage, and disbelief. The whole thing is so bizarre and nonsensical, that they truly cannot believe that it is actually happening.
Get used to it. There is more to come. It has only just begun.