Alternatives to Catalina

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

BRIDGE CONNECT is a meticulously curated consumer audience database that relies on verified, opt-in email addresses to provide the most precise, current, and comprehensive profiles of real individuals. By beginning at the "human level," this platform associates each email with a person's name, mailing address, mobile habits, and countless lifestyle and digital indicators, all while adhering to privacy regulations and obtaining permission. Its user-friendly interface allows marketers to create highly specific audience segments and launch campaigns across various channels including email, display, mobile, social media, connected TV/OTT, video, and programmatic audio without the need for intricate integrations. With a vast repository of over 250 million stable, cookie-free profiles that are updated in real time, BRIDGE CONNECT empowers brands to transparently evaluate performance, optimize advertising expenditures, and retain complete control over their data, effectively linking businesses to their next customers with exceptional accuracy and scale. This innovative approach ensures that marketers can reach their desired audiences efficiently and effectively.

Gain immediate access to a vast and expanding reservoir of consumer insights. With continuous audience research involving more than 24 million panelists across 55 different markets, we refer to this as living data. This dynamic, interconnected intelligence consistently adapts and grows. Uncover the thoughts, emotions, actions, and purchasing behaviors of your audience from yesterday, five years ago, and today. Obtain actionable insights from your audience through a range of resources, from syndicated data and comprehensive custom research to quick surveys and polls. Arm yourself with the essential knowledge needed to create more effective campaigns. With a global network of over 24 million registered panelists, YouGov enables you to construct the most detailed understanding of your customers' intricate lives. Our innovative solutions empower some of the world’s most esteemed brands, media companies, and agencies to better investigate, strategize, implement, and monitor their marketing endeavors. Moreover, YouGov is dedicated to continuously being the largest, most representative, and most interconnected proprietary panel available in the market, ensuring that our clients always have the edge in understanding consumer behavior.

Discover key trends that are essential for your business. Azira’s data intelligence empowers operational leaders and analysts to evaluate trade areas, recognize consumer behaviors, and gain valuable insights into competitor activities. Marketers and advertisers seeking to enhance campaign success will find Azira’s data instrumental in audience curation through act-alike modeling, brand affinity, demographics, and other factors. With the ability to launch omnichannel campaigns through smooth integrations with the largest ad-serving platforms, you can effectively track and measure ROI both online and offline. This comprehensive approach not only enhances your marketing strategy but also positions your business for sustained growth in a competitive landscape.

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Self-serve analytics for product and growth to help you convert more, engage more, and retain customers. Leading brands trust us for advanced customer insight. We are experts in utilizing alternative data to create the largest consumer graph in the world. We use advanced AI and big-data techniques to enable deep, holistic consumer insights and advertising uses cases. With foundational insights at the person-level, you can gain a real-time insight into your customers and prospects. This will enable personalized engagements at every touchpoint. Create your campaigns and personalize the messaging based on online and offline behaviors of your target audience. Utilize comprehensive consumer profiles to verify identities, improve fraud detection, and establish trust with your customers. Use location intelligence graphs to select the best sites for new developments and to optimize existing properties. Real-time insights can maximize campaign ROI.

Reach your most valuable customers and potential clients efficiently with Mobilewalla's tailored audience segments. By leveraging thousands of consumer data points, we create campaign-specific, syndicated, or customized audiences, ensuring that the right message reaches the right consumer at the ideal moment. Our audience segments can be utilized across various digital and social media platforms, including Facebook, Twitter, and Instagram. The extensive data provided by Mobilewalla enables us to construct detailed profiles for each device ID. We employ predictive modeling techniques to analyze behavioral patterns and categorize devices into distinct segments. Insights from app usage reveal crucial consumer behavior narratives, while demographic data adds further context. To enhance reliability, Mobilewalla cross-verifies its age and gender segments with Nielsen DAR and US Census information. Moreover, GPS location data sourced from billions of daily signals ensures both scalability and precision in targeting strategies. This comprehensive approach allows businesses to connect more effectively with their audiences, ultimately driving better results.

Enhancing growth in the fast-moving consumer goods (FMCG) sector through swift and detailed insights derived from a pool of 45,000 shoppers in Spain is paramount. This includes a ranking of the top 10 stock-keeping units (SKUs) across selected categories and retailers over the past six weeks. Our approach features a fully transparent commercial engagement model, complemented by granular SKU basket data. With 45,000 active shoppers providing near real-time insights, businesses can receive customized answers to their specific queries from our experienced industry team. Users can conveniently access SKU-level insights relevant to their business questions anytime via Algori's Insights platform, supported by expert guidance. This fully automated software-as-a-service solution ensures that businesses obtain answers more rapidly than ever before. Gain the quickest insights regarding effective strategies and identify areas needing improvement. Not only will this help increase distribution, but it will also empower retailers to enhance their growth. By linking shopper feedback to actual purchasing behavior, businesses can delve deeply into all baskets within their category, allowing them to understand their consumers more thoroughly than competitors. Ultimately, this comprehensive approach fosters a greater connection between shoppers and brands, facilitating informed decision-making that drives success.

Acxiom provides the tools necessary to utilize extensive data for understanding premium audiences and gaining insights worldwide. By effectively engaging and personalizing experiences both online and offline, brands can better comprehend, identify, and target their ideal customers. In this “borderless digital world” where marketing technology, identity resolution, and digital connectivity intersect, organizations can swiftly uncover data attributes, service availability, and digital footprints globally, enabling them to make well-informed decisions. As a global leader in data, Acxiom offers thousands of data attributes across over 60 countries, assisting brands in enhancing millions of customer experiences daily through valuable, data-driven insights while prioritizing consumer privacy. With Acxiom, brands can grasp, connect with, and engage diverse audiences, optimize their media investments, and create more tailored experiences. Ultimately, Acxiom empowers brands to reach global audiences effectively and deliver impactful experiences that resonate.

Avoid relying on generic tools and instead enhance your technology framework with consumer analytics that are recognized as industry standards and capable of propelling your business forward. Make use of analytics tailored specifically for the real estate sector to gain insights into who is relocating and the timing of their moves. This revolves around significant life changes and expert analysis of the behaviors associated with the moving process. Gaining a deeper understanding of your audience will positively influence every facet of your business operations. Embrace a data-driven approach and flourish with our specialized analytics program designed exclusively for the real estate industry. Discover vital information about your prospects and customers, including factors such as home value, household size, whether they are renters or buyers, income levels, household composition, age, gender, and more. Additionally, delve into a comprehensive understanding of your audience’s financial landscape, covering aspects like health considerations, household savings, net worth, discretionary income, types of mortgages, loan categories, and investment strategies. By leveraging this wealth of information, you can make informed decisions that drive growth and success.

Transform millions of genuine, unsolicited consumer reviews into unmatched insights for your marketplace. The O360 AI-driven insights platform converts the voice of customers into a competitive edge for brands. In today's digital landscape, where personal interactions with customers are rare and barriers to market entry are diminishing, businesses that have a deep understanding of their market and consumer dynamics will emerge victorious. Clients utilizing the O360 Insights Platform embark on a variety of initiatives aimed at boosting conversions, increasing sales, and enhancing operational efficiency. Here are some inspiring use cases to spark your creativity. O360 serves as a crucial asset for organizations across various sectors including CPG, retail, financial services, automotive, travel, and fashion, enabling them to surpass rivals in a multifaceted digital environment by fostering a more profound comprehension of consumer behavior and market trends. Explore our case studies to discover further insights and applications. Additionally, leveraging O360 can significantly enhance strategic decision-making, leading to sustained growth and a stronger market position.

Enhance the effectiveness of your advertisements by actively engaging with your audience throughout the entire ad creation process. Identify the most compelling concept from your ideas and, through continuous testing, refine it into something indispensable for your audience. Gain a comprehensive understanding of how to elevate your brand through targeted digital campaigns. Leverage audience insights and behavioral analytics derived from ads explored within social media settings. Initiating this process is simple; our validated approaches provide you with anticipatory consumer feedback during the advertising and innovation development phases. Enjoy the benefits of immediate results, as we connect you with the audiences that matter and deliver actionable insights in real-time, with comprehensive outcomes available in just six hours. Utilize these findings effectively by comparing them with historical data and pertinent benchmarks, allowing you to implement significant enhancements to your advertising and innovative strategies. The journey to transforming your work begins with reliable insights, which you can acquire from the leading consumer insights platform available today, ensuring that you always stay ahead of the competition. By making data-driven decisions, you’ll foster a deeper connection with your audience.

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

Precisely Demographics is a comprehensive assortment of demographic, geodemographic, and consumer context information aimed at enhancing your understanding of individuals and the environments in which they live, work, and engage in business activities. This extensive data collection spans over 140 countries and territories globally, enabling you to perform analyses at the required scale. With Precisely Demographics, you can visualize population statistics and attributes at various levels, including national, state, census-block, or lifestyle group, while also planning for future patterns through demographic estimates and projections. Recognizing that populations are ever-evolving, the platform offers not only traditional resident profiles but also dynamic demographics that reveal how populations fluctuate throughout the day or week. This data-driven approach can lead to more informed business decisions, as it encompasses insights about over 6.7 billion individuals across the globe. Additionally, the datasets come equipped with geographic details, such as census and administrative boundaries, facilitating the connection between people, behaviors, and their respective locations, ultimately enriching your strategic planning and execution efforts.

GetWhy is an innovative platform driven by generative AI that seamlessly transforms research inquiries into practical qualitative insights, utilizing video interviews and providing results of agency-level caliber in mere hours instead of the customary weeks. Starting with a straightforward prompt, GetWhy’s AI system crafts and initiates research studies, enlists participants from its extensive global panel, conducts think-aloud interviews, and processes responses through transcription, sentiment analysis, and synthesis of crucial insights. It leverages a comprehensive knowledge repository of over 250,000 qualitative sessions to quickly reveal quotes, trends, and themes with remarkable thoroughness. This platform empowers teams to act swiftly, cultivate deep empathy, and implement strategies with accuracy across various domains such as research, concept development, messaging, and customer experience projects, facilitating the transformation of consumer behavior understanding into systematic and scalable decision-making processes. By streamlining the research process, GetWhy enhances the ability of organizations to adapt to market demands rapidly and effectively.

The world of investment has evolved significantly. Daily, humans generate an astounding 2.5 quintillion bytes of data. The vast amount and detailed nature of this information can enhance forecasting and enable real-time decision-making for those who know how to utilize it effectively. This is precisely where we step in. Above Data specializes in sourcing and assembling distinctive data assets within a user-friendly, no-code framework, ensuring you receive prompt insights that keep you ahead of your rivals. As the investment landscape continues to transform, leveraging these data-driven strategies becomes increasingly crucial for success.

CE Vision's visualization platforms and data feeds provide unparalleled insights into market research and consumer behavior by integrating a wide range of privacy-compliant data from various regions. These one-of-a-kind actionable insights are fueled by near real-time market intelligence and benchmarking capabilities across industry sectors, subindustries, and brands, encompassing data on over 12,000 monitored public and private brands as well as more than 494,000 store locations. Users can access information regarding online, brick-and-mortar, and third-party channels as recent as six days after a purchase is made. Trusted by global brands for market intelligence and shopper behavior analysis, CE Vision helps businesses identify new competitors and growth opportunities, measure sales in relation to competitors, evaluate customer loyalty and retention, benchmark market shares, and analyze overall business performance. With CE Vision, organizations can effectively enhance their corporate strategy, drive marketing insights, and gain a deeper understanding of their shoppers, ensuring they have access to the most precise market intelligence available. This comprehensive approach not only aids immediate decision-making but also prepares businesses for future challenges in a rapidly evolving market landscape.

Quantcast Measure is an audience intelligence platform utilized by over 100 million web and mobile sites. It provides immediate insights and research into the demographic and psychographic characteristics of your audience. Discover how distinct audiences interact with the content on your website. Utilize these unique insights to create more targeted messaging, advertising campaigns, and content. With direct measurement, you receive detailed, real-time insights into your digital assets. Unlike many audience measurement tools that depend on panel-based data collection—like Nielsen ratings—that can take months to provide results, direct measurement offers insights almost instantaneously. Gaining an understanding of your audience as they browse your site is now simpler than ever. You can find out what products they purchase, their brand preferences, the types of vehicles they own, the media they engage with outside your platform, and various consumption metrics. With implementation across more than 100 million web destinations, we track user behavior multiple times daily, enabling ongoing improvement of your engagement strategies. This capability to measure audience behavior in real-time significantly enhances the ability to adapt and respond to changing consumer preferences.

Little Stream Software focuses on creating innovative applications for Shopify that help merchants improve their online stores by analyzing customer behavior, with an emphasis on aspects like customer segmentation, tailored messaging, and building loyalty. They offer in-depth customer analysis specifically for Consumer Packaged Goods (CPG) Shopify businesses, providing vital metrics and growth strategies aimed at enhancing loyalty and increasing repeat purchases. By measuring store-wide performance metrics and comparing them to industry standards as well as your own previous results, you can identify both strengths and areas for improvement. The Repeat Customer Insights tool will meticulously evaluate all of your customer data, furnishing you with detailed reports on the behaviors of your most loyal and high-value customers. Furthermore, this tool will provide you with straightforward, actionable recommendations to maintain customer loyalty and transform occasional buyers into dedicated, repeat patrons. By utilizing the Insights System, you can conduct comprehensive analyses and comparisons of your data, leading to more informed business decisions and better overall performance. This thorough approach ensures that merchants are equipped with the knowledge necessary to foster long-term relationships with their customers.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

We enhance the strategic efforts of leading Consumer Goods companies and brands to excel in their key channels, no matter their current stage. Each Consumer Goods organization possesses its own distinct characteristics, with various teams functioning in diverse ways. The capabilities of Insite AI's technology are boundless, tailored to fulfill your specific requirements—ranging from features and visuals to AI functionalities and business protocols, as well as the degree of autonomy, all while utilizing any relevant data. Whether you're focused on securing distribution points or capturing market share from competitors, strategizing for long-term category growth, or seeking to boost revenue and volume, we will collaboratively align our efforts with your goals. Given that your products, accounts, personnel, processes, and overall philosophy are one-of-a-kind, our remarkable adaptability is essential to address these unique challenges effectively. This approach ensures that we can deliver personalized solutions that resonate with your brand's vision and objectives.

Our comprehensive database outlines the optimal methods for managing regulated consumer goods, ensuring adherence to safety, health, transportation, disposal, and sustainability standards throughout the entire supply chain. We assist brands and retailers in staying compliant, mitigating the risk of penalties, and minimizing their ecological footprint. Retailers can confidently represent the items they offer by utilizing precise product classifications and validated claims, which empowers merchandising teams to effectively meet consumer demand. This capability allows retailers to expand their product offerings, as they have clarity on which items can be shipped directly from stores or distribution centers or fulfilled by third-party suppliers. Additionally, they can navigate return processes with assurance while maintaining compliance with regulations. Brands benefit from crucial insights regarding their products that enable them to enhance production, marketing strategies, and distribution efficiency, ultimately leading to improved sales performance. Such a data-driven approach not only fosters better decision-making but also positions retailers and brands for sustainable growth in a competitive market.

Instantly find out what your audience reads and watches. Don't waste your time on tedious research or expensive surveys. SparkToro helps you identify your customers' most influential sources and hidden gems so that you can reach them where it is. SparkToro crawls millions of social media profiles and web profiles to find data about any online audience.

Utilize the robust consumer data offered by Experian marketing services to deepen your understanding of your clientele, foster new business opportunities, and facilitate meaningful interactions across various platforms. With ConsumerView, your business can elevate its performance by accessing a vast array of data attributes. This includes vital consumer demographics such as age, gender, marital status, the presence of children, and income levels. Moreover, life event triggers like becoming a new parent, moving into a new home, or relocating can provide critical insights. Automotive data reveals not only the types of vehicles consumers own but also their propensity to make future vehicle purchases. Additionally, highly predictive financial segments derived from Experian's comprehensive national consumer credit file provide area-level aggregated credit statistics. Furthermore, purchase data can shed light on previous buying behavior while forecasting future purchases across a multitude of product categories, alongside insights into consumer decision-making styles and their preferred channels of marketing communication. By leveraging these insights, businesses can tailor their strategies for optimal engagement and success.

Software analytics for retail and CPG businesses can help you optimize your operations. Retail Insight turns data into action. Our advanced algorithms unlock valuable insights that enable retailers and CPGs to make better decisions. Advanced analytics can optimize your operations. Get in touch with us to schedule a consultation. We will discuss your problems and help you choose the right product to solve them. Maximize sales and reduce waste with your expired products. Learn more about our dynamic markdown optimization program. Our dynamic markdown software analyzes a wide variety of data points, including seasonality and product type. This allows you calculate the optimal discount price for a product, which will reduce your waste by maximising sell-through and minimising loss. It quickly takes your data and turns it into actionable alerts, which show where, when and why items aren't available.

Our precise and detailed healthcare email database ensures that your communications are directed towards the appropriate prospects, enhancing your response rates significantly. This resource is the result of thorough research and careful analysis, providing you with dependable marketing data that targets healthcare executives and professionals within the industry. It is crucial to connect with your audience where they are most active. MedicoReach’s healthcare marketing insights present various channels to engage your desired clientele, fostering increased customer interaction and the development of reliable relationships. Struggling to gain visibility? Reach out to an array of healthcare professionals, including doctors, nurses, specialists, administrators, as well as institutions like hospitals, medical practices, clinics, mental health facilities, nursing homes, and home health care agencies worldwide. Our primary goal is to provide top-notch services that propel growth and facilitate the expansion of your healthcare enterprise, ensuring that you are equipped to thrive in a competitive landscape. By leveraging our comprehensive data, you can effectively navigate the complexities of healthcare marketing.

Accurate Append enhances your marketing and sales strategies by providing exceptional customer data, which grants you an advantage over your competitors. Understanding the importance of precise contact information for businesses, our data intelligence algorithms achieve unparalleled connection rates, ensuring your outreach consistently reaches the intended recipients. You can quickly access operational data from diverse data lakes, saving you significant time and resources. Our robust API allows for the smooth integration of consumer data into your existing tech stack, CRM, and databases. By utilizing only a limited amount of information, you can create detailed customer profiles that go beyond conventional insights. Our cutting-edge technology allows for an in-depth exploration of customer preferences, behaviors, and demographics, facilitating tailored interactions that drive meaningful outcomes. Additionally, with just a few clicks, you can generate responsive contact lists that are perfectly aligned with your target audience, significantly boosting your marketing efficiency. This innovative approach ensures that your campaigns are not only effective but also highly personalized.

The Ibotta Performance Network stands out as a prominent promotions network in the United States, designed to enable brands, retailers, and publishers to shape consumer shopping habits effectively. By streamlining the distribution of promotions on a large scale and offering valuable insights into the lasting effects of performance marketing efforts, the IPN cultivates a dynamic and trustworthy rewards ecosystem that serves all parties involved. Through its extensive network, brands can connect with 91% of American households, leveraging relationships with retailers, publishers, and Ibotta's digital platforms to engage consumers at various touchpoints throughout their shopping experience, ultimately leading to genuine incremental sales. The IPN operates on a pay-per-sale basis, which guarantees that brands are charged only for actual sales generated, rather than for mere clicks or impressions. This method has resulted in advertisers using the IPN experiencing an impressive 42% of their conversions coming from new customers, a 70% reduction in the time taken to complete purchases, and a substantial 42% increase in sales that can be attributed directly to their efforts. Additionally, retailers and publishers gain access to more than 900 digital offers available daily, enhancing their promotional capabilities. This multifaceted approach not only drives growth but also fosters a collaborative environment where all participants can thrive together.

Supported by analytics and advanced machine learning technology, our marketing platform provides a suite of user-friendly tools designed to launch cross-platform advertising campaigns that engage consumers at the right moment and in the right context. Additionally, it effortlessly converts product discovery into purchasing intent by enabling shoppable experiences directly from these advertisements. By analyzing what customers are searching, viewing, and purchasing, you can gain valuable insights into your market. Enhance your paid search initiatives with our tailored keyword suggestions and improve quality scores through our optimized shoppable landing pages. Identify the most suitable audience for your display advertisements and boost sales with our dynamic media shopping formats. Leverage our custom intent audiences to effectively target users, while enhancing engagement and driving sales by making your video advertisements interactive for shopping. Transform social media scrolling into actual purchases by utilizing our data-driven strategies and automation tools. Furthermore, customize ad creatives and landing page experiences to cater to your audience's preferences, ensuring a more impactful marketing approach. With these capabilities, you can truly elevate your advertising effectiveness and achieve remarkable results.

Achieve exceptional understanding through audience insights, competitive analysis, and customized AI solutions. Connect meaningfully with targeted advertising, influencer strategies, and performance reporting. Utilize visual data analytics tools, monitor competitive landscapes, explore trending narratives, and much more. Access specific gaming ad target segments through leading Demand-Side Platforms (DSPs). These services are designed to meet your unique requirements, ranging from comprehensive market research to specialized gaming marketing intelligence. This holistic approach ensures that you remain ahead in an ever-evolving digital landscape.

OnAudience is a worldwide leader in delivering high-quality, tailored audience segments for digital marketers, as well as offering data enrichment services. Our desktop data spans 200 markets, featuring a globally standardized taxonomy and encompassing over 1,000 ready-made segments. Each profile is meticulously organized according to demographic information, user interests, and purchasing intentions. Additionally, we develop and supply custom segments upon request. Data Management Platforms (DMPs) enhance your digital marketing efforts by simplifying the process of managing customer data and crafting specific segments for future campaigns. You can categorize your clientele based on particular products, market niches, or other attributes to ensure they receive personalized advertisements. OnAudience grants you access to one of the largest databases of client profiles in the world, allowing you to discover potential customers among a staggering 27 billion user profiles across the globe. With such extensive resources at your disposal, targeting the right audience has never been easier.

Conventional market research often proves to be labor-intensive, inconsistent when applied broadly, and susceptible to bias. People Pattern employs advanced data science methodologies to derive practical marketing insights from the vast array of impartial opinions and data produced by social media users, a process we term audience intelligence. Unlike most social marketing platforms that concentrate on brand-related discussions, the true treasure of insights lies in understanding the individuals participating in those discussions. By leveraging stringent data science techniques, People Pattern empowers marketers to comprehend the PEOPLE driving brand conversations, enabling them to transcend superficial metrics and adopt increasingly sophisticated strategies for analyzing, targeting, and engaging high-impact audience segments. This shift not only enhances marketing effectiveness but also fosters deeper connections between brands and their audiences.

MarketChorus offers insights through social media to help you understand your audiences and content. Monitor the evolution of content trends and understand what your customers (donors, readers etc.) are reading. What are your buyers (donors, readers, etc.) reading? Who are they following? And who is influencing them to take action? Automate content discovery. Analyze engagement, trends and competition. Find out who is liking, commenting, and sharing content on social media that is relevant to your company. Monitor brand mentions and identify emerging trends.

Customer personas have historically been a vital tool for gaining insights into and categorizing different consumer groups. However, marketers often face challenges in translating these personas into effective targeting strategies for real-world media. This is where Wiland PersonaBuilder™ comes into play, recognized as the most advanced persona creation tool available today, specifically engineered to generate audiences that can be instantly activated in digital ad campaigns. With its user-friendly PersonaBuilder application, users can effortlessly develop comprehensive and intricate prospect and customer personas utilizing relevant data that is constantly updated, including extensive consumer spending patterns, social media interaction metrics, and other pertinent insights. By utilizing this innovative tool, organizations can seamlessly connect their strategic planning with media purchasing teams, ensuring that the personas created are not just theoretical but are transformed into actionable audiences primed for immediate use in digital advertising efforts. This powerful functionality not only enhances targeting precision but also streamlines the entire marketing process for better results.

Kwanzoo provides AI Go-to-Market (GTM) automation solutions that engage 10X more high-intent buyers to grow your sales pipeline. Our unique AI GTM tech, along with our GTM On-Demand service aggregates all relevant buying signals (both person and account-level) and delivers automated, always-on, and a 1:1 personalized message sequence to each individual prospect through emails, LinkedIn and phone calls. As a result, our customers boost SDR productivity, lower sales costs, and grow revenues. Kwanzoo's AI GTM tech de-anonymizes USA site traffic, to generate warm leads with full contact info (work/personal email, LinkedIn URL, mobile phone number). It also finds individual, in-market USA-based buyers from across the web, who are researching products and solutions, similar to yours, RIGHT NOW! Finally, its Account Intelligence capabilities track all buyers from global companies (all geos supported) engaging on any website. Sales can then pursue high intent buyers through emails, LinkedIn and phone calls.

Start constructing the future of your content distribution strategy today with AudiencePlus, enabling you to take control of your channel while utilizing AI and first-party data to gain unprecedented insights into your audience. In a landscape where competitors are stuck in outdated transactional methods, generating excessive noise that overwhelms potential buyers, it is essential to cultivate genuine relationships on a larger scale to stand out. By transforming website visitors and social media followers into devoted subscribers, you ensure direct communication with your audience, free from algorithmic barriers. Establish a cutting-edge media platform as an extension of your site to highlight your finest content without requiring development assistance. Utilize AI-driven workflows that draw from your own data to uncover profound insights into audience preferences and behaviors. Furthermore, harness valuable intent signals to guide your marketing strategies, pinpoint customers ready to make a purchase, and seamlessly connect them to sales with the necessary context to facilitate closure—this approach not only enhances engagement but also drives long-term success.

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

AIXON is a comprehensive data science platform designed to integrate and enhance your existing customer information, allowing for a deeper understanding of your audience while enabling AI models to forecast their future behaviors effortlessly. By augmenting profiles with both internal data and external insights, you can achieve a well-rounded perspective of your users. The AI capabilities quickly identify the most effective marketing patterns, allowing you to act swiftly with insights generated for all communication channels. AIXON assembles a 360-degree view of your audience by consolidating data from various sources, including apps, websites, and CRM systems. By merging this information with users' external digital footprints sourced from Appier’s unique cross-screen database, you can significantly enrich your audience profiles. You can utilize pre-existing AI models or develop your own to create impactful predictions in just minutes. The platform also allows for the creation of audience segments based on user interests or personas, enabling you to discover lookalikes, analyze different audiences, and anticipate actions such as conversions. Overall, AIXON empowers businesses to harness data effectively, drive targeted marketing efforts, and achieve better outcomes through informed decision-making.

Gain access to comprehensive behavioral insights, obtain valuable information on your key inquiries, and identify high-performing audiences—all essential for navigating the digital landscape while prioritizing privacy. Enhance your business intelligence with immediate, reliable, and actionable data regarding consumer mobile activities. Reduce advertising waste and increase your return on ad spend by utilizing highly precise audience data that can be activated through Lotame or any other Data Management Platform. Transform your market research approach by acquiring in-depth feedback from genuine consumers, tailored according to their online behaviors. Offering groundbreaking market insights in a privacy-centric environment, VTION allows you to delve deeper into the mechanisms that drive its unique consumer behavior analytics. Its passive, real-time data collection method guarantees that the gathered data remains untampered, resulting in significantly improved accuracy. Furthermore, this innovative approach not only enriches your marketing strategies but also empowers you to make informed decisions that align with evolving consumer preferences.

Introducing a comprehensive platform designed for all aspects of digital customer interactions, specifically engineered to eliminate silos within organizations. Each day, numerous leading enterprises across the globe utilize Sprinklr to effectively manage their marketing, advertising, research, customer care, and consumer engagement across an impressive array of 23 social media channels, 11 messaging platforms, chat, SMS, and email. Transitioning from disjointed solutions to a cohesive platform offers numerous advantages, including enhanced collaboration among teams and channels, complemented by an integrated perspective of customers, context, and content to deliver superior experiences. Additionally, tap into valuable market, customer, and competitive insights, allowing for immediate and informed action. Gain an accurate, real-time understanding of essential brand metrics, such as awareness, product perception, customer loyalty, and overall user satisfaction, rather than relying on mere guesses about your brand's equity. This strategic shift not only optimizes customer engagement but also fosters stronger relationships that are built on informed decisions.

Affinio is a pioneering company in the realm of Augmented Analytics that utilizes its proprietary graph technology to decode the countless connections inherent in vast datasets. By offering AI-driven segmentation and visualization tools, Affinio empowers business users worldwide to quickly uncover valuable insights that inform strategic decisions leading to success. In a landscape overflowing with information and an ever-increasing volume of data, many are creating data lakes, yet few are constructing effective means to navigate them. Affinio’s Analytics and Matchmaker solutions are conveniently accessible through the Snowflake Data Marketplace. Users can execute Affinio’s graph analytics on their own internal first-party PII data by leveraging Snowflake’s technology, enabling anyone—regardless of their technical expertise—to query their data efficiently, with responses generated in mere seconds instead of days. Additionally, users can explore the intersections between their customer information and that of other businesses, providing them the opportunity to collaborate in a data clean room environment. This capability not only enhances data utilization but also fosters strategic partnerships that can lead to mutual growth.

Many organizations concentrate on refining their intricate services and technologies, yet customers increasingly seek tailored experiences. To create a customer-focused powerhouse that meets the desires and needs of buyers, a shift in perspective towards external factors is essential. Business executives often pose inquiries that outpace the speed at which analytics can provide answers. By adopting agile management frameworks, standardized methods, and open-source technologies, businesses can transform insights from a mere trickle into a robust flow. Although marketing strategies and tactics evolve continuously, the overarching objectives for marketers remain unchanged: enhance brand awareness, generate new leads, and foster customer loyalty in an environment driven by data, technology, and numerous channels. Compounding issues like dwindling demand, squeezed margins, and shifts in consumer purchasing behavior have combined to limit sales productivity. To effectively navigate the swift changes in market dynamics, growth-oriented leaders must implement a flexible multichannel coverage planning process that adapts to these challenges. This adaptability not only enhances operational efficiency but also positions companies to better serve their clients in an ever-evolving marketplace.

Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.

Silhouette™ stands as the pioneering audience intelligence platform designed to define and engage anonymized personas through the analysis of earned media consumption, influencers, passions, personalities, and interests. By leveraging social data, Silhouette™ provides precise, actionable insights and media campaigns tailored to any specific persona or target audience. This innovative platform addresses the challenge of evaluating social influencer initiatives by linking social content engagement to tangible company revenue and various business metrics. For the first time, brands can transform their market research, marketing personas, and surveys into expansive, addressable audiences. At the heart of Silhouette™ is a comprehensive social identity graph that encompasses over 1.2 billion profiles gathered from 60 diverse platforms, more than a million websites, 300 million unique email accounts, and upwards of one billion IP addresses and mobile devices, making it a formidable tool in audience analytics. This extensive database equips brands with the capability to make informed decisions and tailor their strategies effectively.