Alternatives to Catalina

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Discover key trends that are essential for your business. Azira’s data intelligence empowers operational leaders and analysts to evaluate trade areas, recognize consumer behaviors, and gain valuable insights into competitor activities. Marketers and advertisers seeking to enhance campaign success will find Azira’s data instrumental in audience curation through act-alike modeling, brand affinity, demographics, and other factors. With the ability to launch omnichannel campaigns through smooth integrations with the largest ad-serving platforms, you can effectively track and measure ROI both online and offline. This comprehensive approach not only enhances your marketing strategy but also positions your business for sustained growth in a competitive landscape.

Gain immediate access to a vast and expanding reservoir of consumer insights. With continuous audience research involving more than 24 million panelists across 55 different markets, we refer to this as living data. This dynamic, interconnected intelligence consistently adapts and grows. Uncover the thoughts, emotions, actions, and purchasing behaviors of your audience from yesterday, five years ago, and today. Obtain actionable insights from your audience through a range of resources, from syndicated data and comprehensive custom research to quick surveys and polls. Arm yourself with the essential knowledge needed to create more effective campaigns. With a global network of over 24 million registered panelists, YouGov enables you to construct the most detailed understanding of your customers' intricate lives. Our innovative solutions empower some of the world’s most esteemed brands, media companies, and agencies to better investigate, strategize, implement, and monitor their marketing endeavors. Moreover, YouGov is dedicated to continuously being the largest, most representative, and most interconnected proprietary panel available in the market, ensuring that our clients always have the edge in understanding consumer behavior.

Reach your most valuable customers and potential clients efficiently with Mobilewalla's tailored audience segments. By leveraging thousands of consumer data points, we create campaign-specific, syndicated, or customized audiences, ensuring that the right message reaches the right consumer at the ideal moment. Our audience segments can be utilized across various digital and social media platforms, including Facebook, Twitter, and Instagram. The extensive data provided by Mobilewalla enables us to construct detailed profiles for each device ID. We employ predictive modeling techniques to analyze behavioral patterns and categorize devices into distinct segments. Insights from app usage reveal crucial consumer behavior narratives, while demographic data adds further context. To enhance reliability, Mobilewalla cross-verifies its age and gender segments with Nielsen DAR and US Census information. Moreover, GPS location data sourced from billions of daily signals ensures both scalability and precision in targeting strategies. This comprehensive approach allows businesses to connect more effectively with their audiences, ultimately driving better results.

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Acxiom provides the tools necessary to utilize extensive data for understanding premium audiences and gaining insights worldwide. By effectively engaging and personalizing experiences both online and offline, brands can better comprehend, identify, and target their ideal customers. In this “borderless digital world” where marketing technology, identity resolution, and digital connectivity intersect, organizations can swiftly uncover data attributes, service availability, and digital footprints globally, enabling them to make well-informed decisions. As a global leader in data, Acxiom offers thousands of data attributes across over 60 countries, assisting brands in enhancing millions of customer experiences daily through valuable, data-driven insights while prioritizing consumer privacy. With Acxiom, brands can grasp, connect with, and engage diverse audiences, optimize their media investments, and create more tailored experiences. Ultimately, Acxiom empowers brands to reach global audiences effectively and deliver impactful experiences that resonate.

Self-serve analytics for product and growth to help you convert more, engage more, and retain customers. Leading brands trust us for advanced customer insight. We are experts in utilizing alternative data to create the largest consumer graph in the world. We use advanced AI and big-data techniques to enable deep, holistic consumer insights and advertising uses cases. With foundational insights at the person-level, you can gain a real-time insight into your customers and prospects. This will enable personalized engagements at every touchpoint. Create your campaigns and personalize the messaging based on online and offline behaviors of your target audience. Utilize comprehensive consumer profiles to verify identities, improve fraud detection, and establish trust with your customers. Use location intelligence graphs to select the best sites for new developments and to optimize existing properties. Real-time insights can maximize campaign ROI.

Avoid relying on generic tools and instead enhance your technology framework with consumer analytics that are recognized as industry standards and capable of propelling your business forward. Make use of analytics tailored specifically for the real estate sector to gain insights into who is relocating and the timing of their moves. This revolves around significant life changes and expert analysis of the behaviors associated with the moving process. Gaining a deeper understanding of your audience will positively influence every facet of your business operations. Embrace a data-driven approach and flourish with our specialized analytics program designed exclusively for the real estate industry. Discover vital information about your prospects and customers, including factors such as home value, household size, whether they are renters or buyers, income levels, household composition, age, gender, and more. Additionally, delve into a comprehensive understanding of your audience’s financial landscape, covering aspects like health considerations, household savings, net worth, discretionary income, types of mortgages, loan categories, and investment strategies. By leveraging this wealth of information, you can make informed decisions that drive growth and success.

Enhancing growth in the fast-moving consumer goods (FMCG) sector through swift and detailed insights derived from a pool of 45,000 shoppers in Spain is paramount. This includes a ranking of the top 10 stock-keeping units (SKUs) across selected categories and retailers over the past six weeks. Our approach features a fully transparent commercial engagement model, complemented by granular SKU basket data. With 45,000 active shoppers providing near real-time insights, businesses can receive customized answers to their specific queries from our experienced industry team. Users can conveniently access SKU-level insights relevant to their business questions anytime via Algori's Insights platform, supported by expert guidance. This fully automated software-as-a-service solution ensures that businesses obtain answers more rapidly than ever before. Gain the quickest insights regarding effective strategies and identify areas needing improvement. Not only will this help increase distribution, but it will also empower retailers to enhance their growth. By linking shopper feedback to actual purchasing behavior, businesses can delve deeply into all baskets within their category, allowing them to understand their consumers more thoroughly than competitors. Ultimately, this comprehensive approach fosters a greater connection between shoppers and brands, facilitating informed decision-making that drives success.

Enhance the effectiveness of your advertisements by actively engaging with your audience throughout the entire ad creation process. Identify the most compelling concept from your ideas and, through continuous testing, refine it into something indispensable for your audience. Gain a comprehensive understanding of how to elevate your brand through targeted digital campaigns. Leverage audience insights and behavioral analytics derived from ads explored within social media settings. Initiating this process is simple; our validated approaches provide you with anticipatory consumer feedback during the advertising and innovation development phases. Enjoy the benefits of immediate results, as we connect you with the audiences that matter and deliver actionable insights in real-time, with comprehensive outcomes available in just six hours. Utilize these findings effectively by comparing them with historical data and pertinent benchmarks, allowing you to implement significant enhancements to your advertising and innovative strategies. The journey to transforming your work begins with reliable insights, which you can acquire from the leading consumer insights platform available today, ensuring that you always stay ahead of the competition. By making data-driven decisions, you’ll foster a deeper connection with your audience.

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

Precisely Demographics is a comprehensive assortment of demographic, geodemographic, and consumer context information aimed at enhancing your understanding of individuals and the environments in which they live, work, and engage in business activities. This extensive data collection spans over 140 countries and territories globally, enabling you to perform analyses at the required scale. With Precisely Demographics, you can visualize population statistics and attributes at various levels, including national, state, census-block, or lifestyle group, while also planning for future patterns through demographic estimates and projections. Recognizing that populations are ever-evolving, the platform offers not only traditional resident profiles but also dynamic demographics that reveal how populations fluctuate throughout the day or week. This data-driven approach can lead to more informed business decisions, as it encompasses insights about over 6.7 billion individuals across the globe. Additionally, the datasets come equipped with geographic details, such as census and administrative boundaries, facilitating the connection between people, behaviors, and their respective locations, ultimately enriching your strategic planning and execution efforts.

The world of investment has evolved significantly. Daily, humans generate an astounding 2.5 quintillion bytes of data. The vast amount and detailed nature of this information can enhance forecasting and enable real-time decision-making for those who know how to utilize it effectively. This is precisely where we step in. Above Data specializes in sourcing and assembling distinctive data assets within a user-friendly, no-code framework, ensuring you receive prompt insights that keep you ahead of your rivals. As the investment landscape continues to transform, leveraging these data-driven strategies becomes increasingly crucial for success.

Utilize the robust consumer data offered by Experian marketing services to deepen your understanding of your clientele, foster new business opportunities, and facilitate meaningful interactions across various platforms. With ConsumerView, your business can elevate its performance by accessing a vast array of data attributes. This includes vital consumer demographics such as age, gender, marital status, the presence of children, and income levels. Moreover, life event triggers like becoming a new parent, moving into a new home, or relocating can provide critical insights. Automotive data reveals not only the types of vehicles consumers own but also their propensity to make future vehicle purchases. Additionally, highly predictive financial segments derived from Experian's comprehensive national consumer credit file provide area-level aggregated credit statistics. Furthermore, purchase data can shed light on previous buying behavior while forecasting future purchases across a multitude of product categories, alongside insights into consumer decision-making styles and their preferred channels of marketing communication. By leveraging these insights, businesses can tailor their strategies for optimal engagement and success.

CE Vision's visualization platforms and data feeds provide unparalleled insights into market research and consumer behavior by integrating a wide range of privacy-compliant data from various regions. These one-of-a-kind actionable insights are fueled by near real-time market intelligence and benchmarking capabilities across industry sectors, subindustries, and brands, encompassing data on over 12,000 monitored public and private brands as well as more than 494,000 store locations. Users can access information regarding online, brick-and-mortar, and third-party channels as recent as six days after a purchase is made. Trusted by global brands for market intelligence and shopper behavior analysis, CE Vision helps businesses identify new competitors and growth opportunities, measure sales in relation to competitors, evaluate customer loyalty and retention, benchmark market shares, and analyze overall business performance. With CE Vision, organizations can effectively enhance their corporate strategy, drive marketing insights, and gain a deeper understanding of their shoppers, ensuring they have access to the most precise market intelligence available. This comprehensive approach not only aids immediate decision-making but also prepares businesses for future challenges in a rapidly evolving market landscape.

Accurate Append enhances your marketing and sales strategies by providing exceptional customer data, which grants you an advantage over your competitors. Understanding the importance of precise contact information for businesses, our data intelligence algorithms achieve unparalleled connection rates, ensuring your outreach consistently reaches the intended recipients. You can quickly access operational data from diverse data lakes, saving you significant time and resources. Our robust API allows for the smooth integration of consumer data into your existing tech stack, CRM, and databases. By utilizing only a limited amount of information, you can create detailed customer profiles that go beyond conventional insights. Our cutting-edge technology allows for an in-depth exploration of customer preferences, behaviors, and demographics, facilitating tailored interactions that drive meaningful outcomes. Additionally, with just a few clicks, you can generate responsive contact lists that are perfectly aligned with your target audience, significantly boosting your marketing efficiency. This innovative approach ensures that your campaigns are not only effective but also highly personalized.

Quantcast Measure is an audience intelligence platform utilized by over 100 million web and mobile sites. It provides immediate insights and research into the demographic and psychographic characteristics of your audience. Discover how distinct audiences interact with the content on your website. Utilize these unique insights to create more targeted messaging, advertising campaigns, and content. With direct measurement, you receive detailed, real-time insights into your digital assets. Unlike many audience measurement tools that depend on panel-based data collection—like Nielsen ratings—that can take months to provide results, direct measurement offers insights almost instantaneously. Gaining an understanding of your audience as they browse your site is now simpler than ever. You can find out what products they purchase, their brand preferences, the types of vehicles they own, the media they engage with outside your platform, and various consumption metrics. With implementation across more than 100 million web destinations, we track user behavior multiple times daily, enabling ongoing improvement of your engagement strategies. This capability to measure audience behavior in real-time significantly enhances the ability to adapt and respond to changing consumer preferences.

Our precise and detailed healthcare email database ensures that your communications are directed towards the appropriate prospects, enhancing your response rates significantly. This resource is the result of thorough research and careful analysis, providing you with dependable marketing data that targets healthcare executives and professionals within the industry. It is crucial to connect with your audience where they are most active. MedicoReach’s healthcare marketing insights present various channels to engage your desired clientele, fostering increased customer interaction and the development of reliable relationships. Struggling to gain visibility? Reach out to an array of healthcare professionals, including doctors, nurses, specialists, administrators, as well as institutions like hospitals, medical practices, clinics, mental health facilities, nursing homes, and home health care agencies worldwide. Our primary goal is to provide top-notch services that propel growth and facilitate the expansion of your healthcare enterprise, ensuring that you are equipped to thrive in a competitive landscape. By leveraging our comprehensive data, you can effectively navigate the complexities of healthcare marketing.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

Instantly find out what your audience reads and watches. Don't waste your time on tedious research or expensive surveys. SparkToro helps you identify your customers' most influential sources and hidden gems so that you can reach them where it is. SparkToro crawls millions of social media profiles and web profiles to find data about any online audience.

Little Stream Software focuses on creating innovative applications for Shopify that help merchants improve their online stores by analyzing customer behavior, with an emphasis on aspects like customer segmentation, tailored messaging, and building loyalty. They offer in-depth customer analysis specifically for Consumer Packaged Goods (CPG) Shopify businesses, providing vital metrics and growth strategies aimed at enhancing loyalty and increasing repeat purchases. By measuring store-wide performance metrics and comparing them to industry standards as well as your own previous results, you can identify both strengths and areas for improvement. The Repeat Customer Insights tool will meticulously evaluate all of your customer data, furnishing you with detailed reports on the behaviors of your most loyal and high-value customers. Furthermore, this tool will provide you with straightforward, actionable recommendations to maintain customer loyalty and transform occasional buyers into dedicated, repeat patrons. By utilizing the Insights System, you can conduct comprehensive analyses and comparisons of your data, leading to more informed business decisions and better overall performance. This thorough approach ensures that merchants are equipped with the knowledge necessary to foster long-term relationships with their customers.

Software analytics for retail and CPG businesses can help you optimize your operations. Retail Insight turns data into action. Our advanced algorithms unlock valuable insights that enable retailers and CPGs to make better decisions. Advanced analytics can optimize your operations. Get in touch with us to schedule a consultation. We will discuss your problems and help you choose the right product to solve them. Maximize sales and reduce waste with your expired products. Learn more about our dynamic markdown optimization program. Our dynamic markdown software analyzes a wide variety of data points, including seasonality and product type. This allows you calculate the optimal discount price for a product, which will reduce your waste by maximising sell-through and minimising loss. It quickly takes your data and turns it into actionable alerts, which show where, when and why items aren't available.

We enhance the strategic efforts of leading Consumer Goods companies and brands to excel in their key channels, no matter their current stage. Each Consumer Goods organization possesses its own distinct characteristics, with various teams functioning in diverse ways. The capabilities of Insite AI's technology are boundless, tailored to fulfill your specific requirements—ranging from features and visuals to AI functionalities and business protocols, as well as the degree of autonomy, all while utilizing any relevant data. Whether you're focused on securing distribution points or capturing market share from competitors, strategizing for long-term category growth, or seeking to boost revenue and volume, we will collaboratively align our efforts with your goals. Given that your products, accounts, personnel, processes, and overall philosophy are one-of-a-kind, our remarkable adaptability is essential to address these unique challenges effectively. This approach ensures that we can deliver personalized solutions that resonate with your brand's vision and objectives.

Mobius is a pioneering Generative AI application that utilizes real-time consumer spending data to provide immediate insights into various aspects of spending behaviors. You can inquire about any spending-related topic and receive instant information regarding trends, consumer habits, retail outlets, and broader economic conditions. Our comprehensive debit and credit card spending data is relied upon by top hedge funds, researchers, and marketing experts worldwide for informed decision-making. With access to transaction data from millions of payment cards, users can uncover valuable insights into the consumer economy, key performance indicators of companies, and prevailing industry trends. Facteus stands out as a premier provider of credit card transaction and alternative data, boasting the largest transaction data panel in the Alternative Data sector, with over 40 million active cards and a diverse range of payment options including Credit, Debit, Alternative Debit, Health, and Payroll. This extensive dataset empowers businesses and analysts to make more strategic and informed choices in an ever-evolving market landscape.

Supported by analytics and advanced machine learning technology, our marketing platform provides a suite of user-friendly tools designed to launch cross-platform advertising campaigns that engage consumers at the right moment and in the right context. Additionally, it effortlessly converts product discovery into purchasing intent by enabling shoppable experiences directly from these advertisements. By analyzing what customers are searching, viewing, and purchasing, you can gain valuable insights into your market. Enhance your paid search initiatives with our tailored keyword suggestions and improve quality scores through our optimized shoppable landing pages. Identify the most suitable audience for your display advertisements and boost sales with our dynamic media shopping formats. Leverage our custom intent audiences to effectively target users, while enhancing engagement and driving sales by making your video advertisements interactive for shopping. Transform social media scrolling into actual purchases by utilizing our data-driven strategies and automation tools. Furthermore, customize ad creatives and landing page experiences to cater to your audience's preferences, ensuring a more impactful marketing approach. With these capabilities, you can truly elevate your advertising effectiveness and achieve remarkable results.

Conventional market research often proves to be labor-intensive, inconsistent when applied broadly, and susceptible to bias. People Pattern employs advanced data science methodologies to derive practical marketing insights from the vast array of impartial opinions and data produced by social media users, a process we term audience intelligence. Unlike most social marketing platforms that concentrate on brand-related discussions, the true treasure of insights lies in understanding the individuals participating in those discussions. By leveraging stringent data science techniques, People Pattern empowers marketers to comprehend the PEOPLE driving brand conversations, enabling them to transcend superficial metrics and adopt increasingly sophisticated strategies for analyzing, targeting, and engaging high-impact audience segments. This shift not only enhances marketing effectiveness but also fosters deeper connections between brands and their audiences.

OnAudience is a worldwide leader in delivering high-quality, tailored audience segments for digital marketers, as well as offering data enrichment services. Our desktop data spans 200 markets, featuring a globally standardized taxonomy and encompassing over 1,000 ready-made segments. Each profile is meticulously organized according to demographic information, user interests, and purchasing intentions. Additionally, we develop and supply custom segments upon request. Data Management Platforms (DMPs) enhance your digital marketing efforts by simplifying the process of managing customer data and crafting specific segments for future campaigns. You can categorize your clientele based on particular products, market niches, or other attributes to ensure they receive personalized advertisements. OnAudience grants you access to one of the largest databases of client profiles in the world, allowing you to discover potential customers among a staggering 27 billion user profiles across the globe. With such extensive resources at your disposal, targeting the right audience has never been easier.

Customer personas have historically been a vital tool for gaining insights into and categorizing different consumer groups. However, marketers often face challenges in translating these personas into effective targeting strategies for real-world media. This is where Wiland PersonaBuilder™ comes into play, recognized as the most advanced persona creation tool available today, specifically engineered to generate audiences that can be instantly activated in digital ad campaigns. With its user-friendly PersonaBuilder application, users can effortlessly develop comprehensive and intricate prospect and customer personas utilizing relevant data that is constantly updated, including extensive consumer spending patterns, social media interaction metrics, and other pertinent insights. By utilizing this innovative tool, organizations can seamlessly connect their strategic planning with media purchasing teams, ensuring that the personas created are not just theoretical but are transformed into actionable audiences primed for immediate use in digital advertising efforts. This powerful functionality not only enhances targeting precision but also streamlines the entire marketing process for better results.

Exact Data stands out as a premier supplier of specialized mailing lists aimed at both consumers and businesses for marketing initiatives. Utilizing a comprehensive database derived from more than 2,000 distinct sources, the platform guarantees precise and current information, assisting companies in identifying their ideal target demographics for effective marketing efforts. The company focuses on consumer and business lists, as well as niche audience segments that include sectors like healthcare, real estate, and automotive. In addition to these offerings, Exact Data also delivers services such as data enrichment, licensing, and lead generation, which empower marketers to refine their outreach strategies through customized email, direct mail, and telemarketing campaigns. This robust approach ensures that clients can optimize their marketing impact and achieve better results.

Start constructing the future of your content distribution strategy today with AudiencePlus, enabling you to take control of your channel while utilizing AI and first-party data to gain unprecedented insights into your audience. In a landscape where competitors are stuck in outdated transactional methods, generating excessive noise that overwhelms potential buyers, it is essential to cultivate genuine relationships on a larger scale to stand out. By transforming website visitors and social media followers into devoted subscribers, you ensure direct communication with your audience, free from algorithmic barriers. Establish a cutting-edge media platform as an extension of your site to highlight your finest content without requiring development assistance. Utilize AI-driven workflows that draw from your own data to uncover profound insights into audience preferences and behaviors. Furthermore, harness valuable intent signals to guide your marketing strategies, pinpoint customers ready to make a purchase, and seamlessly connect them to sales with the necessary context to facilitate closure—this approach not only enhances engagement but also drives long-term success.

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

AIXON is a comprehensive data science platform designed to integrate and enhance your existing customer information, allowing for a deeper understanding of your audience while enabling AI models to forecast their future behaviors effortlessly. By augmenting profiles with both internal data and external insights, you can achieve a well-rounded perspective of your users. The AI capabilities quickly identify the most effective marketing patterns, allowing you to act swiftly with insights generated for all communication channels. AIXON assembles a 360-degree view of your audience by consolidating data from various sources, including apps, websites, and CRM systems. By merging this information with users' external digital footprints sourced from Appier’s unique cross-screen database, you can significantly enrich your audience profiles. You can utilize pre-existing AI models or develop your own to create impactful predictions in just minutes. The platform also allows for the creation of audience segments based on user interests or personas, enabling you to discover lookalikes, analyze different audiences, and anticipate actions such as conversions. Overall, AIXON empowers businesses to harness data effectively, drive targeted marketing efforts, and achieve better outcomes through informed decision-making.

Gain access to comprehensive behavioral insights, obtain valuable information on your key inquiries, and identify high-performing audiences—all essential for navigating the digital landscape while prioritizing privacy. Enhance your business intelligence with immediate, reliable, and actionable data regarding consumer mobile activities. Reduce advertising waste and increase your return on ad spend by utilizing highly precise audience data that can be activated through Lotame or any other Data Management Platform. Transform your market research approach by acquiring in-depth feedback from genuine consumers, tailored according to their online behaviors. Offering groundbreaking market insights in a privacy-centric environment, VTION allows you to delve deeper into the mechanisms that drive its unique consumer behavior analytics. Its passive, real-time data collection method guarantees that the gathered data remains untampered, resulting in significantly improved accuracy. Furthermore, this innovative approach not only enriches your marketing strategies but also empowers you to make informed decisions that align with evolving consumer preferences.

Transform millions of genuine, unsolicited consumer reviews into unmatched insights for your marketplace. The O360 AI-driven insights platform converts the voice of customers into a competitive edge for brands. In today's digital landscape, where personal interactions with customers are rare and barriers to market entry are diminishing, businesses that have a deep understanding of their market and consumer dynamics will emerge victorious. Clients utilizing the O360 Insights Platform embark on a variety of initiatives aimed at boosting conversions, increasing sales, and enhancing operational efficiency. Here are some inspiring use cases to spark your creativity. O360 serves as a crucial asset for organizations across various sectors including CPG, retail, financial services, automotive, travel, and fashion, enabling them to surpass rivals in a multifaceted digital environment by fostering a more profound comprehension of consumer behavior and market trends. Explore our case studies to discover further insights and applications. Additionally, leveraging O360 can significantly enhance strategic decision-making, leading to sustained growth and a stronger market position.

Affinio is a pioneering company in the realm of Augmented Analytics that utilizes its proprietary graph technology to decode the countless connections inherent in vast datasets. By offering AI-driven segmentation and visualization tools, Affinio empowers business users worldwide to quickly uncover valuable insights that inform strategic decisions leading to success. In a landscape overflowing with information and an ever-increasing volume of data, many are creating data lakes, yet few are constructing effective means to navigate them. Affinio’s Analytics and Matchmaker solutions are conveniently accessible through the Snowflake Data Marketplace. Users can execute Affinio’s graph analytics on their own internal first-party PII data by leveraging Snowflake’s technology, enabling anyone—regardless of their technical expertise—to query their data efficiently, with responses generated in mere seconds instead of days. Additionally, users can explore the intersections between their customer information and that of other businesses, providing them the opportunity to collaborate in a data clean room environment. This capability not only enhances data utilization but also fosters strategic partnerships that can lead to mutual growth.

Enhance business outcomes and foster meaningful interactions throughout the customer journey with Experian’s extensive and premier data offerings. Utilize our high-quality data resources, recognized for their accuracy and reliability. Obtain crucial insights into both consumer and business profiles through a thorough and all-encompassing perspective. Activate your current data sets to harness business intelligence and elevate the customer experience. Provide consumers and businesses with essential credit education, identity protection services, and precise contact information for their clientele. Our data collections encompass information on more than 245 million consumers and over 32 million businesses, alongside various proprietary data assets, facilitating improved internal decision-making, enhancing customer experiences, and enabling you to capitalize on growth prospects. By leveraging unparalleled data, your business can meet its commercial credit requirements more effectively and efficiently. This comprehensive approach not only strengthens client relationships but also positions your organization for future success in a competitive market.

Our insights extend past traditional firmographics to delve into the specific individuals responsible for business purchasing decisions, resulting in enhanced conversion rates and increased revenue. By leveraging an optimal business data package, you can transform your customer acquisition strategies entirely. To optimize your efforts, concentrate on engaging accounts and prospects that exhibit the highest likelihood of closing, which can be achieved by expanding your account-based marketing initiatives and refining your go-to-market approaches. Our comprehensive data not only reveals preferred communication methods but also uncovers the types of content that resonate with your audience. This in-depth understanding empowers you to craft marketing and sales campaigns that are more aligned with your target market. Consequently, you can develop more refined segments and customize your outreach efforts based on these key characteristics, ultimately driving more effective customer engagement. This strategic approach will not only elevate your brand's visibility but also foster stronger relationships with potential clients.

Versium REACH is an all-in-one data technology platform helps teams cleanse, enrich and action their data through easy-to-use tools, a robust set of APIs and the richest identity graph and insights engine. Versium supports businesses at every step of their data journey, and have proven to increase audience reach by up to 5X and engagement by up to 10X.

Many organizations concentrate on refining their intricate services and technologies, yet customers increasingly seek tailored experiences. To create a customer-focused powerhouse that meets the desires and needs of buyers, a shift in perspective towards external factors is essential. Business executives often pose inquiries that outpace the speed at which analytics can provide answers. By adopting agile management frameworks, standardized methods, and open-source technologies, businesses can transform insights from a mere trickle into a robust flow. Although marketing strategies and tactics evolve continuously, the overarching objectives for marketers remain unchanged: enhance brand awareness, generate new leads, and foster customer loyalty in an environment driven by data, technology, and numerous channels. Compounding issues like dwindling demand, squeezed margins, and shifts in consumer purchasing behavior have combined to limit sales productivity. To effectively navigate the swift changes in market dynamics, growth-oriented leaders must implement a flexible multichannel coverage planning process that adapts to these challenges. This adaptability not only enhances operational efficiency but also positions companies to better serve their clients in an ever-evolving marketplace.

Silhouette™ stands as the pioneering audience intelligence platform designed to define and engage anonymized personas through the analysis of earned media consumption, influencers, passions, personalities, and interests. By leveraging social data, Silhouette™ provides precise, actionable insights and media campaigns tailored to any specific persona or target audience. This innovative platform addresses the challenge of evaluating social influencer initiatives by linking social content engagement to tangible company revenue and various business metrics. For the first time, brands can transform their market research, marketing personas, and surveys into expansive, addressable audiences. At the heart of Silhouette™ is a comprehensive social identity graph that encompasses over 1.2 billion profiles gathered from 60 diverse platforms, more than a million websites, 300 million unique email accounts, and upwards of one billion IP addresses and mobile devices, making it a formidable tool in audience analytics. This extensive database equips brands with the capability to make informed decisions and tailor their strategies effectively.

&facts offers brands the opportunity to tap into market insights that are based on actual data from the real world, enabling them to introduce products at the most opportune moments. In today's rapidly changing environment, traditional research methods are insufficient; lengthy processes involving surveys, focus groups, or costly reports can take too long. With &facts, you can access real-time insights that reflect current consumer behavior, ensuring you stay ahead of the curve. - Insights driven by the behavior of billions of consumers: Our data provides a genuine understanding of how consumers act. - Stay informed about current trends: Leverage our insights to adapt to evolving consumer preferences effectively. - Streamlined analysis: Recognizing the demands of contemporary brands, we deliver pre-analyzed insights as soon as you initiate a search, allowing for quicker decision-making. By utilizing these capabilities, brands can make more informed choices and respond promptly to market shifts.

The Appreciation Engine is a web-based application designed to enhance user engagement through social login, providing valuable insights that can be utilized to improve the effectiveness of your marketing and user acquisition strategies. With AE Connect, our customer identity and access management (CIAM) tool, you can easily capture users across various platforms, including social media, gaming, and streaming services. The integration of social login into any application or website is straightforward and seamless. Additionally, by utilizing AE Insights, our customer data platform (CDP), you can delve deep into user analysis, uncovering specific niche interests, identifying key influencers they interact with, and understanding which competitors they mention. Rest assured that your digital information is safeguarded, adhering to stringent privacy regulations with our advanced security measures, ensuring both user and business data is well protected. Furthermore, by creating custom seed lists, you can develop distinctive audiences for targeted advertising on platforms like Facebook and Google, with AE audience seed lists delivering up to nine times more online conversions than traditional methods, significantly boosting your overall marketing efforts. Ultimately, this comprehensive approach empowers businesses to build stronger connections with their users while maximizing their return on investment.

Canvs AI is an insight platform that transforms open-ended texts from surveys, social media and transcripts into conversational intelligence. It can also be used to analyze product reviews and other information such as product reviews and product reviews. Canvs is used worldwide by some of the most respected brands, research agencies, media and entertainment companies to speed up time-to-insights and deepen understanding of audience. It also reduces the cost of analysis. Automate the analysis and interpretation of open-ended text to quickly uncover consumer insights with deep emotional context and high analytical confidence. Canvs' intuitive and easy-to-use insights portal allows you to quickly explore, filter and compare your findings. You can also generate stunning data visualizations. Automate the coding of attribute, recall, and awareness questions. Quickly identify and categorize sentiments and emotions associated with respondents and responses.

The Powerlytics data platform stands out as the most detailed, precise, and extensive source of financial information regarding both consumers and businesses. Supported by the financial records of 30 million businesses and 150 million households, this platform equips credit unions, banks, and wealth management firms with unparalleled insights that enable them to assess risk, pinpoint market opportunities, attract new clientele, and perform predictive analytics and research with remarkable accuracy that facilitates actionable decision-making. All of this is provided seamlessly, ensuring a smooth user experience with no friction. In contrast to survey-based data, which may be subjective, inaccurate, or limited in scope, Powerlytics is the pioneering data platform that taps into complete financial data for businesses and consumers, converting it into insightful, actionable information derived from reliable sources. The data offered by Powerlytics is not only comprehensive and objective but can also be integrated with existing customer data or utilized independently to provide a thorough understanding of the financial landscape. This unique capability empowers organizations to make informed decisions that drive growth and innovation in their respective markets.