CTM Description
CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.
Pricing
Discounts up to 20% off for annual agreements.
Company Details
Product Details
CTM Features and Options
Call Tracking Software
Call Center Software
IVR Software
Softphone Application
Conversation Intelligence Software
Marketing Attribution Software
Speech Analytics Software
Call Recording Software
CTM User Reviews
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Call Tracking for Doctors Date: Sep 20 2021
Summary: Love it. Has definitely helped my company in growing and being able to understand patient trends and letting the staff know that they are being observed.
Positive: This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important.
Negative: Somewhat expensive as it is based on minutes and texts.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Innovative and Easy to use Date: Sep 15 2021
Summary: All in all, CallTrackingMetrics is a great and efficient system that facilitates an employee's ability to take inbound calls and make outbound calls without technical issues. Everything is recorded and monitored to ensure the quality of an agent is on par with expectations. CallTrackingMetrics is the best system on the market for what it offers.
Positive: The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria.
Negative: Sporadically, CallTrackingMetrics servers may temporarily fail and disrupt business productivity.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
CTM has everything that you'll need! Date: Sep 08 2021
Summary: CallTrackingMetrics is very powerful at an affordable price. The phone route settings allow us to manage the phone calls from different marketing channels while the integration with Google lets us see where are the customers coming from when they initiate an online chat.
Positive: Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done.
Negative: The settings could be a little bit difficult for new users. With their hands-on onboarding team and monthly webinars, we set it up for everything we need.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Detailed call tracking Date: Sep 08 2021
Summary: Very benefited by CTM and the detailed information they provide with each call. The features they offer to make filters and organize information are stellar.
Positive: It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement.
Negative: I appreciate the help articles a lot, but oftentimes the setup of a new client is difficult and has a lot of hoops to jump through.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Powerful 'Call Tracker' Date: Aug 25 2020
Summary: Basically this software makes our marketing strategy advance. Highly customisable features. Analyses each and every calls. This software can track any live chat, communication or text. Provides real-time support and service. Reliable and secure app. Easy to use and understand.
Positive: CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.
Negative: Very good software, they also offer local toll free number. No dislikes.
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