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Description

CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.

Description

What Marketing Converts? - WhatConverts provides a complete call tracking, lead capture, and reporting platform that gives marketers the power to "See What Market Converts!" Capture phone calls, chats, web forms, and eCommerce transactions. Trusted by over 10,000 companies and marketing professionals for tracking, managing and reporting all in one place Marketing professionals use this tool to monitor, manage, and report on PPC, SEO, and Social campaigns. WhatConverts is a fully featured call tracking platform. Our software solution is an all-in-one solution that can be used as a standalone solution. To enhance functionality, we can also integrate with other software platforms. All of the above are included: Call, Chat, Form, Chat, and eCommerce tracking. All the tools you need for real-time reporting and lead management in one platform. The solution provides a comprehensive set of tools for tracking website chat sessions, eCommerce transactions and custom online events, as well as integrated reporting for quotable leads and total lead management.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

AgencyAnalytics Yes 
Axis LMS Yes 
Easyflow Yes 
Facebook Yes 
Google Ads Yes 
Google Analytics Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Salesforce Yes 
Stackreaction Yes 
Unbounce Yes 
WordPress Yes 
Zapier Yes 
Zendesk Yes 
Zoho CRM Yes 
Acquisio Yes 
ElectroNeek No 
Lightning Step Yes 
LiveChat No 
Slack Yes 

Integrations

AgencyAnalytics Yes 
Axis LMS Yes 
Easyflow Yes 
Facebook Yes 
Google Ads Yes 
Google Analytics Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Salesforce Yes 
Stackreaction Yes 
Unbounce Yes 
WordPress Yes 
Zapier Yes 
Zendesk Yes 
Zoho CRM Yes 
Acquisio No 
ElectroNeek Yes 
Lightning Step No 
LiveChat Yes 
Slack No 

Pricing Details

$79 per month
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Free Trial Yes 
Free Version No 

Pricing Details

$30.00/month
Plus Plan - $30/month
Pro Plan - $50/month
Elite Plan - $80/month
Agency Pro Plan - $200/month
Agency Elite Plan - $400/month
For the Enterprise Plan, contact 1-888-375-0484
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

CallTrackingMetrics

Founded

2012

Country

United States

Website

www.ctm.com

Vendor Details

Company Name

WhatConverts

Founded

2015

Country

United States

Website

www.whatconverts.com

Product Features

Call Center

Blended Call Center Yes 
Call Logging Yes 
Call Recording Yes 
Call Scripting Yes 
Campaign Management Yes 
Database No 
Escalation Management Yes 
IVR / Voice Recognition Yes 
Inbound Call Center Yes 
Manual Dialer Yes 
Outbound Call Center Yes 
Predictive Dialer No 
Progressive Dialer No 
Queue Management Yes 
Real-time Chat Yes 
Reporting/Analytics Yes 

Call Recording

Archiving Yes 
Call Sharing Yes 
Distributed Call Recording No 
Event Triggered Recording Yes 
File Transfer No 
Instant Retrieval No 
On-Demand Recording No 
Recording Bookmarking No 
Scheduled Recording No 
Screen Activity Recording No 
Video Call Recording No 

Call Tracking

CRM Yes 
Call Log Yes 
Call Recording Yes 
Call Routing Yes 
Caller Identification Yes 
Campaign Management Yes 
Conversion Tracking Yes 
IVR / Voice Recognition Yes 
Keyword Tracking Yes 

Conversation Intelligence

AI Insights Yes 
Account Health Alerts No 
Call Analytics Yes 
Call Recording Yes 
Call Recording Cloud Storage Yes 
Call Snippets Yes 
Call Transcription Yes 
Call/Meeting Sharing No 
Sales Coaching Yes 
Topic Tags No 
Topic-Based Analytics No 
Video Conferencing Analytics No 
Win/Loss Analysis No 

IVR

Call Center Yes 
Call Logging Yes 
Call Recording Yes 
Call Routing Yes 
Multiple Scripts Yes 
Phone Key Input Yes 
Survey Management No 
Text to Speech Yes 
Voice Customization Yes 
Voice Mail Yes 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Softphone

Audio / Video Conferencing Yes 
Call Logging Yes 
Call Recording Yes 
Call Transfer Yes 
Caller Identification Yes 
Chat / Messaging Yes 
Contact Management Yes 
Fax Management Yes 

Speech Analytics

Automatic Transcription Yes 
Call Center Management No 
Call Recording Yes 
Customer Experience Management No 
Data Security No 
Natural Language Processing Yes 
Predictive Analytics No 
Self-Service Search No 
Sentiment Analysis Yes 
Surveys & Feedback No 

Product Features

Call Tracking

CRM Yes 
Call Log No 
Call Recording Yes 
Call Routing Yes 
Caller Identification Yes 
Campaign Management Yes 
Conversion Tracking Yes 
IVR / Voice Recognition Yes 
Keyword Tracking Yes 

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing No 
Event Triggered Actions No 
Lead Management Yes 
Multi-Campaign Yes 

IVR

Call Center No 
Call Logging Yes 
Call Recording Yes 
Call Routing Yes 
Multiple Scripts Yes 
Phone Key Input Yes 
Survey Management No 
Text to Speech No 
Voice Customization Yes 
Voice Mail Yes 

Lead Capture

Business Card / Badge Scanning No 
Dashboard Yes 
Data Extraction Yes 
Lead Distribution Yes 
Lead Notifications Yes 
Lead Nurturing No 
Lead Qualification Yes 
Lead Scoring Yes 
Online Forms No 

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution Yes 
Lead Nurturing No 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools No 
Source Tracking Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

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