Average Ratings 939 Ratings
Average Ratings 0 Ratings
Description
CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.
Description
Invoca offers businesses the technology, support, and reliability they can’t get anywhere else:
• More relevant and actionable analytics: “We are getting more accurate and granular attribution all the way from web analytic data to call tracking data to the CRM in Salesforce.” - SVP of Marketing, Acadia Healthcare
• Purpose-built and customizable AI: “The company is always on the cutting-edge of new technological developments, and their Signal AI technology is a true game changer.” - G2 Review
• The most robust and easiest-to-implement integrations: “Invoca is an integral part of our tech stack that gives us the 360-degree view of the customer that allows us to deliver the experiences our customers want.” - VP Analytics, eHealth
• Unmatched support: “The onboarding and customer success support is the best I've ever experienced with any platform in a marketing tech stack.” - G2 Review
API Access
Has API
Yes
API Access
Has API
Yes
Integrations
CAKE
Yes
Facebook
Yes
Google Ads
Yes
Google Analytics
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
Marin Software
Yes
Microsoft Advertising
Yes
Optimizely One
Yes
Salesforce
Yes
Integrations
CAKE
Yes
Facebook
Yes
Google Ads
Yes
Google Analytics
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
Marin Software
Yes
Microsoft Advertising
Yes
Optimizely One
Yes
Salesforce
Yes
Pricing Details
$79 per month
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Discounts up to 20% off for annual agreements.
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
CallTrackingMetrics
Founded
2012
Country
United States
Website
www.ctm.com
Vendor Details
Company Name
Invoca
Founded
2008
Country
United States
Website
www.invoca.com
Product Features
Call Center
Blended Call Center
Yes
Call Logging
Yes
Call Recording
Yes
Call Scripting
Yes
Campaign Management
Yes
Database
No
Escalation Management
Yes
IVR / Voice Recognition
Yes
Inbound Call Center
Yes
Manual Dialer
Yes
Outbound Call Center
Yes
Predictive Dialer
No
Progressive Dialer
No
Queue Management
Yes
Real-time Chat
Yes
Reporting/Analytics
Yes
Call Recording
Archiving
Yes
Call Sharing
Yes
Distributed Call Recording
No
Event Triggered Recording
Yes
File Transfer
No
Instant Retrieval
No
On-Demand Recording
No
Recording Bookmarking
No
Scheduled Recording
No
Screen Activity Recording
No
Video Call Recording
No
Call Tracking
CRM
Yes
Call Log
Yes
Call Recording
Yes
Call Routing
Yes
Caller Identification
Yes
Campaign Management
Yes
Conversion Tracking
Yes
IVR / Voice Recognition
Yes
Keyword Tracking
Yes
Conversation Intelligence
AI Insights
Yes
Account Health Alerts
No
Call Analytics
Yes
Call Recording
Yes
Call Recording Cloud Storage
Yes
Call Snippets
Yes
Call Transcription
Yes
Call/Meeting Sharing
No
Sales Coaching
Yes
Topic Tags
No
Topic-Based Analytics
No
Video Conferencing Analytics
No
Win/Loss Analysis
No
IVR
Call Center
Yes
Call Logging
Yes
Call Recording
Yes
Call Routing
Yes
Multiple Scripts
Yes
Phone Key Input
Yes
Survey Management
No
Text to Speech
Yes
Voice Customization
Yes
Voice Mail
Yes
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
Softphone
Audio / Video Conferencing
Yes
Call Logging
Yes
Call Recording
Yes
Call Transfer
Yes
Caller Identification
Yes
Chat / Messaging
Yes
Contact Management
Yes
Fax Management
Yes
Speech Analytics
Automatic Transcription
Yes
Call Center Management
No
Call Recording
Yes
Customer Experience Management
No
Data Security
No
Natural Language Processing
Yes
Predictive Analytics
No
Self-Service Search
No
Sentiment Analysis
Yes
Surveys & Feedback
No
Product Features
Call Tracking
CRM
Yes
Call Log
Yes
Call Recording
Yes
Call Routing
Yes
Caller Identification
Yes
Campaign Management
Yes
Conversion Tracking
Yes
IVR / Voice Recognition
Yes
Keyword Tracking
Yes
Conversation Intelligence
AI Insights
Yes
Account Health Alerts
No
Call Analytics
Yes
Call Recording
Yes
Call Recording Cloud Storage
No
Call Snippets
Yes
Call Transcription
Yes
Call/Meeting Sharing
No
Sales Coaching
Yes
Topic Tags
Yes
Topic-Based Analytics
Yes
Video Conferencing Analytics
No
Win/Loss Analysis
No
Revenue Intelligence
Actionable Insights
Yes
Alerts / Notifications
Yes
CRM Interactions
Yes
Call Scoring
Yes
Conversation Intelligence
Yes
Dashboard
Yes
Email/Message Interactions
No
Market Intelligence
No
Phone Call Interactions
Yes
Pipeline Visibility
No
Sales Coaching
Yes
Video Call Interactions
No
Speech Analytics
Automatic Transcription
Yes
Call Center Management
No
Call Recording
Yes
Customer Experience Management
Yes
Data Security
No
Natural Language Processing
Yes
Predictive Analytics
Yes
Self-Service Search
No
Sentiment Analysis
Yes
Surveys & Feedback
No
