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Average Ratings 939 Ratings

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Description

CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.

Description

Voice communications are still the most popular way for customers to communicate with organizations. Voice is the most natural interface. However, it can be the most difficult to get insights from. Consider the contact center as an example. Although contact centers are experts in measuring call data, they rely on post-call surveys for quality measurements. The actual content of conversations is often ignored. Post-call surveys are not able to capture or understand the depth and meaning of what is being said. The number of VoiceAI ecosystem users have used in the past 12 months to process their calls. Reduced fines through improved risk management and compliance processes Reduced fines through improved risk management and compliance processes. Increased sales offering and customer profiling through deeper insight into customer journey. Conversion can be boosted by identifying verbal trends that lead directly to a sale.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acquisio Yes 
AgencyAnalytics Yes 
CA Flowdock Yes 
CAKE Yes 
Drift Yes 
Easyflow Yes 
Google Ads Yes 
HubSpot Customer Platform Yes 
Lightning Step Yes 
Microsoft Azure No 
Mixpanel Yes 
Optimizely One Yes 
Rank Ranger Yes 
Shopify Yes 
Snapchat Yes 
VWO Testing Yes 
Wix Yes 
WordPress Yes 
Zapier Yes 
Zendesk Yes 

Integrations

Acquisio No 
AgencyAnalytics No 
CA Flowdock No 
CAKE No 
Drift No 
Easyflow No 
Google Ads No 
HubSpot Customer Platform No 
Lightning Step No 
Microsoft Azure Yes 
Mixpanel No 
Optimizely One No 
Rank Ranger No 
Shopify No 
Snapchat No 
VWO Testing No 
Wix No 
WordPress No 
Zapier No 
Zendesk No 

Pricing Details

$79 per month
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

CallTrackingMetrics

Founded

2012

Country

United States

Website

www.ctm.com

Vendor Details

Company Name

Call Journey

Founded

2009

Country

Australia

Website

www.calljourney.com

Product Features

Call Center

Blended Call Center Yes 
Call Logging Yes 
Call Recording Yes 
Call Scripting Yes 
Campaign Management Yes 
Database No 
Escalation Management Yes 
IVR / Voice Recognition Yes 
Inbound Call Center Yes 
Manual Dialer Yes 
Outbound Call Center Yes 
Predictive Dialer No 
Progressive Dialer No 
Queue Management Yes 
Real-time Chat Yes 
Reporting/Analytics Yes 

Call Recording

Archiving Yes 
Call Sharing Yes 
Distributed Call Recording No 
Event Triggered Recording Yes 
File Transfer No 
Instant Retrieval No 
On-Demand Recording No 
Recording Bookmarking No 
Scheduled Recording No 
Screen Activity Recording No 
Video Call Recording No 

Call Tracking

CRM Yes 
Call Log Yes 
Call Recording Yes 
Call Routing Yes 
Caller Identification Yes 
Campaign Management Yes 
Conversion Tracking Yes 
IVR / Voice Recognition Yes 
Keyword Tracking Yes 

Conversation Intelligence

AI Insights Yes 
Account Health Alerts No 
Call Analytics Yes 
Call Recording Yes 
Call Recording Cloud Storage Yes 
Call Snippets Yes 
Call Transcription Yes 
Call/Meeting Sharing No 
Sales Coaching Yes 
Topic Tags No 
Topic-Based Analytics No 
Video Conferencing Analytics No 
Win/Loss Analysis No 

IVR

Call Center Yes 
Call Logging Yes 
Call Recording Yes 
Call Routing Yes 
Multiple Scripts Yes 
Phone Key Input Yes 
Survey Management No 
Text to Speech Yes 
Voice Customization Yes 
Voice Mail Yes 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Softphone

Audio / Video Conferencing Yes 
Call Logging Yes 
Call Recording Yes 
Call Transfer Yes 
Caller Identification Yes 
Chat / Messaging Yes 
Contact Management Yes 
Fax Management Yes 

Speech Analytics

Automatic Transcription Yes 
Call Center Management No 
Call Recording Yes 
Customer Experience Management No 
Data Security No 
Natural Language Processing Yes 
Predictive Analytics No 
Self-Service Search No 
Sentiment Analysis Yes 
Surveys & Feedback No 

Product Features

Conversation Intelligence

AI Insights No 
Account Health Alerts No 
Call Analytics No 
Call Recording No 
Call Recording Cloud Storage No 
Call Snippets No 
Call Transcription No 
Call/Meeting Sharing No 
Sales Coaching No 
Topic Tags No 
Topic-Based Analytics No 
Video Conferencing Analytics No 
Win/Loss Analysis No 

Speech Analytics

Automatic Transcription No 
Call Center Management No 
Call Recording No 
Customer Experience Management No 
Data Security No 
Natural Language Processing No 
Predictive Analytics No 
Self-Service Search No 
Sentiment Analysis No 
Surveys & Feedback No 

Alternatives

Alternatives

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