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Comment Beales and Eisenach 2014 (Score 1) 1

I use DuckDuckGo Privacy Tools. I see every single advertisement on John Gruber's blog Daring Fireball and on Read the Docs. DuckDuckGo does not block them because these sites serve ads in a way that respects viewers' privacy. They are contextual, not behavioral.

However, larger sites with a more general audience can't rely on contextual ad placement. Instead, they feel a need to tailor each ad impression to each viewer's interests inferred from observing the viewer's interests across several websites. A 2014 article by Beales and Eisenach reported that behavioral advertising produces triple the cost per thousand impressions (CPM) compared to contextual advertising.[1]

Before Forbes, Wired, and The Atlantic went behind a paywall, they went through a phase of treating privacy tools as ad blockers.[2] The Atlantic's help page insistently mentioned "ad or tracking blockers" in the same breath.

A lot of times, I can get past misclassification of privacy tools as ad blockers by using an extension to turn off all script-in-the-browser for a particular domain.[3] Other times, I find that the website was deliberately made script-dependent. Articles on Reuters didn't load for me last I checked a couple days ago. Instead, I got a notice to reenable JS and turn off ad blockers.

[1] JavaScript Switcher by meetDeveloper on Mozilla Add-ons
[2] Doc Searls. "An invitation to settle matters with @Forbes, @Wired and other publishers" (April 15, 2016).
[3] Beales, Howard and Eisenach, Jeffrey A., "An Empirical Analysis of the Value of Information Sharing in the Market for Online Content" (January 2014). Available at SSRN: https://ancillary-proxy.atarimworker.io?url=https%3A%2F%2Fssrn.com%2Fabstract%3D2421... or http://dx.doi.org/10.2139/ssrn...

Comment Re:What is left to change besides oven and microwa (Score 2, Insightful) 282

What is left to change besides oven and microwave times?

One...the most IMPORTANT one....my internal clock....

That really takes close to a week to get fixed every time.....it throws all of us humans off to some degree.

Oh...and my dog....I have to adjust her schedule twice a year too....

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