Comment Re:So what? (Score 1) 32
It's just fear porn.
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McDonald's tracks adherence to the platform, and notes any deviations from the algorithm's price recommendations
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Which is what you'd want to do for any prototype system.
They should then track foot traffic, gross sales, and net profit and see whether the recommendations increased or decreased them when followed.
Having a control group is valuable, not a target for punishment. If McD Corporate were sane, anyway (cf. ice cream machine fiasco).
The one near me was charging over $6 for fries three years ago - I can't imagine what it's up to now. Haven't been back since.
Reuters is mostly jschool grads emoting and distributing propaganda.