Submission + - Google is killing customer service jobs with AI (nerds.xyz)
BrianFagioli writes: Googleâ(TM)s Gemini Live API is not just another customer support tool. It is a direct replacement for human workers at scale. By combining real time voice, vision, and text with low latency and emotional awareness, Google is giving enterprises a clear path to eliminate large portions of Tier 1 and Tier 2 customer service. When companies talk about removing ticketing workflows and deploying lifelike AI receptionists that book appointments and close sales, what they really mean is fewer people answering phones, chats, or video calls. This is automation that finishes the job earlier systems only started.
Customer service has long functioned as an economic pressure valve, offering accessible jobs and a path upward for millions of workers worldwide. Gemini Live API threatens to hollow that out. The remaining roles will be fewer, more specialized, and harder to enter, while entry level positions quietly vanish. Google frames this as better experiences and efficiency, but the labor impact is displacement, not assistance. As this technology becomes normalized, executives will ask an uncomfortable question. Why are humans still doing this at all? For an entire industry built around human availability, the answer may not matter anymore.
Customer service has long functioned as an economic pressure valve, offering accessible jobs and a path upward for millions of workers worldwide. Gemini Live API threatens to hollow that out. The remaining roles will be fewer, more specialized, and harder to enter, while entry level positions quietly vanish. Google frames this as better experiences and efficiency, but the labor impact is displacement, not assistance. As this technology becomes normalized, executives will ask an uncomfortable question. Why are humans still doing this at all? For an entire industry built around human availability, the answer may not matter anymore.