Comment Unethical, but insightful (Score 3, Insightful) 36
From the point of view of extremely well-moneyed interests, the purpose of these social media platforms is to have a mass-scale means to gain insight into consumer thoughts and preferences, and to then persuade them to alter their behavior (e.g. purchasing decisions, voting, civic action, cultural participation, lifestyle choices). The value of LLMs and similar technologies is to bridge the gap between "collect data" and "deliver effective interventions" as cheaply as possible. If these researchers had done the exact same thing for a marketing agency or a political campaign, they'd never have published a word about what they did or how they did it, and they'd still be on the platform, they'd be getting paid a LOT more money, and their results would be furthering their careers.
So for as ethically troubled as this style of research is, the pearl clutching (especially by Reddit itself) gives me the same frustrated feeling I get when researchers deliver evidence of a viable exploit complete with a working PoC and demonstration of its real-world efficacy, and the vendor threatens them with consequences for finding it.