Apparently, Charlie Javice had the ability to tap into the zeitgeist of the attractive, self-powered woman who seemed to "have it all." The Überfrau: a woman who transcends traditional limits and expectations in pursuit of success and empowerment. Media portrayal and her own public persona emphasized her as a youthful, ambitious entrepreneur who overcame challenges and disrupted a flawed financial aid system. However, this image was ultimately built on vapourware, exaggerated claims and false data.