Comment Transparency (Score 4, Insightful) 82
One reason for quarterly reporting is that it gives greater transparency and insight into how a business actually works. Many businesses are seasonal. Most obviously, virtually all retail has its best quarter at the end of the calendar year. But many other types of businesses have key cycles each year that are tied to, for example, the buying habits of their largest customers. Suppliers matter, too; if farms have a bad quarter due to weather or other factors, for example, you're going to want to watch how that impacts food producers somewhere down the line.