Comment Did anyone do the math? (Score 1) 79
When are advertisers going to learn that too many ads run people away from their product. That has been a great deal of technical market research that proves that. The bottom line after increases in ad spend also proves it. I guess the people buying ads haven't collectively figured out that the only people who are falling for the ad agency's BS is the ad buyers, not the end customers. There is plenty of data showing only 2 commercials in a typical sitcom work which is the 1st one past the end and the one before it starts. The rest of the commercials in a sitcom decrease brand value.
The Aussie ABC has a show called Gruen which is about ads and covers the technical and psychological details behind advertising while making fun of bad ads. The show was named after the well studied psychological technique of confusing customers with shop layout.