Comment Re:Idiots (Score 1) 131
Problem is there are bigger idiots who will still buy the car. Look at BMW and their subscription seat heaters. BMW is smart enough to not charge a sub for the turn signals tho.
It’s really not that new of an idea. Companies for years made a base model that you could add upgrades to and pay extra for them; and in some cases things like wiring for them was already installed, all that was missing was some hardware. The difference was they were hardware and thus a subscription model didn’t work. In others, the build order could be changed in software to add features
BMW let you pay once to add the feature if you wanted, and a subscription model can be beneficial to the consumer. If you live somewhere where you don’t need heated seats but may drive occasionally to somewhere where it would be useful, it can be cheaper to pay a one month fee than buy the option out right. In addition, if you don’t keep a car very long, a subscription model may be cheaper than paying for a feature up front, depending on the initial vs monthly cost break even point.
The problem is people feel like they are being charged extra for something built in to the car, rather than seeing it as a discount from the higher price they’d pay if it was standard. I suspect, if BMW charged X more for a feature and offered to turn it off for X and let users subscribe if the wanted or to later add it back it would not have been as controversial but seen as a good deal.