Alternatives to Oracle Moat

Semrush One is a comprehensive digital visibility solution built to help brands dominate every modern search environment. It combines Semrush’s industry-leading SEO technology with powerful AI visibility and generative search optimization tools. Users can track performance across traditional search engines and AI platforms like ChatGPT and Gemini in one unified system. The platform delivers actionable insights across SEO, content, paid advertising, social media, local listings, and AI PR. With access to billions of keywords, backlinks, and domain profiles, Semrush One uncovers growth opportunities others miss. Advanced forecasting tools allow teams to predict traffic, conversions, and revenue impact. Enterprise-ready features support automation, scalability, and cross-team collaboration. Real-world benchmarks and competitor analysis help brands understand market position and gaps. Semrush One is used by Fortune 500 companies and global enterprises worldwide. It enables marketers to turn data into measurable, sustainable growth.

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Retake control of your email. InMoat allows you to select the emails that are most important to you, so you don't miss a beat. The Smart Filters you choose will be sent to your Inbox in a prioritized manner. Your VIP List of Contacts Emails sent from within your company, such as from your boss or colleagues, will always be prioritized by default. InMoat allows you to keep your Trusted List up-to-date, so you can ensure that your VIP contacts are always prioritized in your email inbox. Your @InMoat folder You can review the less urgent and less important emails whenever it is convenient for your workflow so that you don't waste time. You can review all your emails in your @InMoat mailbox whenever you like. Your InMoat Dashboard Your InMoat dashboard allows you to manage your email priorities and keep your inbox current. Review your suggested contacts and add them to your Trusted List. Also, update your Trusted contact list.

MRI-Simmons stands out as a premier source of actionable insights regarding American consumers, providing extensive data on their attitudes, behaviors, and media consumption patterns. This consumer insights and activation platform shapes marketing strategies while simplifying data application to enhance business outcomes. With features like user-friendly navigation, interactive charts for effective visual storytelling, and collaborative reports and dashboards, MRI-Simmons promotes teamwork and data sharing. It empowers users through self-service activation, enabling the targeting of audiences across various data management, demand-side, supply-side platforms, or addressable media. The USA study conducted by MRI-Simmons is a nationally representative survey that uncovers critical insights into consumer preferences and behaviors. By utilizing address-based probabilistic sampling, the study tracks real individuals randomly selected to mirror the U.S. population, ensuring that the insights gleaned are both stable and reflective of the American consumer landscape. This rigorous methodological framework not only enhances the reliability of the data but also allows businesses to tailor their strategies more effectively to meet consumer needs.

Enhance your competitive advantage by leveraging agile consumer insights. Our advanced platform caters specifically to innovative brands, enabling them to thrive in today's market. Kantar Marketplace serves as an automated market research solution tailored for insights experts, marketing professionals, and agencies eager to experiment, learn, and accelerate their progress. This unique platform stands out as the only market research tool with independently validated capabilities that accurately forecast sales and brand expansion. Quickly obtain answers to your critical inquiries through proven automated research solutions crafted to meet the highest quality standards. Select from a comprehensive range of modular offerings, including surveys, reports, and data, allowing you to conduct your own market research or leverage Kantar’s specialized services. Gain access to global insights with solutions available in 70 countries, continually expanding to meet client needs. With dedicated local support and account management, rest assured knowing you have assistance whenever needed. As the world’s foremost data, insights, and consulting company, Kantar is committed to helping clients understand consumer behavior and drive growth effectively. Our expertise empowers brands to navigate the complexities of the market landscape with confidence and clarity.

The Brief, formerly known as Creatopy, redefines modern marketing by acting as your always-on AI marketing agency. It merges competitive research, design automation, campaign deployment, and performance analytics into one unified platform. With its four AI agents — Discover, Create, Launch, and Optimize — marketers can move seamlessly from concept to execution. The platform analyzes top campaigns, generates creative strategies, and instantly builds ad assets from prompts, Figma, or Photoshop imports. Users can publish across leading ad networks like Meta and Google with just one click, while The Brief’s AI delivers insights on audience performance and creative effectiveness. It replaces the need for multiple tools and manual coordination between teams, saving time and cutting costs by up to 40%. Its enterprise-grade security ensures brand data and creative assets remain fully protected under GDPR and ISO 27001 compliance. Built for ambitious marketing teams, The Brief helps brands scale creativity, speed, and precision across every campaign channel.

Explore the innovative realm of AI-driven advertising strategies with Demandbase. This tool provides a dedicated Account-Based Marketing platform tailored for B2B businesses, allowing you to implement Account-Based Marketing effectively throughout your entire sales funnel. Construct a targeted list of prospective companies that align with your offerings, utilizing insights that extend far beyond standard firmographic information, including product engagement, organizational compatibility, cultural alignment, financial capacity, interests, investments, and existing business connections. Identify key decision-makers within your target companies as they navigate the web. Capture their attention with customized messaging and advertisements that address their unique challenges and requirements. Offer an exceptionally tailored experience for every visitor to your site, adjusting elements like headlines, content, visuals, calls to action, and downloadable resources. Equip your sales team with valuable insights that enhance engagement and improve the quality of customer interactions, ultimately aiding them in successfully closing deals. This comprehensive approach ensures that your marketing efforts resonate deeply with potential clients, fostering stronger relationships and driving long-term success.

Supported by analytics and advanced machine learning technology, our marketing platform provides a suite of user-friendly tools designed to launch cross-platform advertising campaigns that engage consumers at the right moment and in the right context. Additionally, it effortlessly converts product discovery into purchasing intent by enabling shoppable experiences directly from these advertisements. By analyzing what customers are searching, viewing, and purchasing, you can gain valuable insights into your market. Enhance your paid search initiatives with our tailored keyword suggestions and improve quality scores through our optimized shoppable landing pages. Identify the most suitable audience for your display advertisements and boost sales with our dynamic media shopping formats. Leverage our custom intent audiences to effectively target users, while enhancing engagement and driving sales by making your video advertisements interactive for shopping. Transform social media scrolling into actual purchases by utilizing our data-driven strategies and automation tools. Furthermore, customize ad creatives and landing page experiences to cater to your audience's preferences, ensuring a more impactful marketing approach. With these capabilities, you can truly elevate your advertising effectiveness and achieve remarkable results.

For media quality and performance data to be truly useful, it needs to be timely, clear, and capable of driving actionable insights. Media planners and traders require the ability to rapidly evaluate campaign effectiveness, resolve any emerging issues, and refine their advertising strategies. DV's advanced dashboard and reporting system enable this capability by delivering insights and controls that lead to improved results. The DV Pinnacle® platform serves as our comprehensive service and analytics hub. By utilizing DV Pinnacle®, advertisers can seamlessly access quality and performance metrics across various devices and buying platforms, including social media, which assists in transforming insights into practical actions. Additionally, DV offers its unique Authentic Ad™ metric, providing clarity on which advertisements were viewed by real individuals in a secure brand environment and within the specified geographical area, thereby establishing a clear standard of quality across all campaigns. Setting up your profile on DV Pinnacle® is a straightforward and user-friendly process. The intuitive dashboards present a clear overview of essential quality and performance indicators, while detailed reporting supports continuous assessment and enhancement of advertising efforts. This combination of features ensures that advertisers can consistently achieve their campaign objectives with confidence.

Engage customers in their preferred environments while bringing together various stakeholders throughout the media lifecycle via a cohesive platform that supports essential solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is deeply integrated within the media ecosystem through APIs and bi-directional connections, all supported by a comprehensive omnichannel data warehouse, ensuring unparalleled visibility, control, and efficiency for advertising across multiple channels. Vital data is made accessible precisely when and where it is most crucial. Utilize a robust framework of normalized data that can be strategically applied throughout the campaign lifecycle, enhancing decision-making capabilities. Experience a seamless end-to-end workflow for large-scale omnichannel purchasing, regardless of whether it involves digital or traditional media, direct buys or programmatic approaches, and spanning both open and closed ecosystems. Employ a standardized workflow to manage all aspects of campaigns effectively, along with tailored media accounting solutions that optimize global expenditures and enhance operational efficiency. With the platform’s capabilities, stakeholders can make informed choices that drive success in their advertising efforts.

Discover key trends that are essential for your business. Azira’s data intelligence empowers operational leaders and analysts to evaluate trade areas, recognize consumer behaviors, and gain valuable insights into competitor activities. Marketers and advertisers seeking to enhance campaign success will find Azira’s data instrumental in audience curation through act-alike modeling, brand affinity, demographics, and other factors. With the ability to launch omnichannel campaigns through smooth integrations with the largest ad-serving platforms, you can effectively track and measure ROI both online and offline. This comprehensive approach not only enhances your marketing strategy but also positions your business for sustained growth in a competitive landscape.

Acquigo is a comprehensive Algorithmic Marketing Cloud designed to empower its users in executing their marketing campaigns effectively. This platform features a complete suite of functionalities for managing campaigns from initial planning to the execution and monitoring of responses across various channels such as email, SMS, and push notifications. Regarding Acquigo, its integrated algorithms take charge of the entire campaign management process, which includes identifying the target audience, planning, designing, scheduling, executing, tracking, and optimizing campaigns. The platform also comes equipped with a library of pre-designed marketing campaigns, automated micro-segmentation capabilities, and a relationship dashboard for enhanced user insights. As a product of Xerago, which has been at the forefront of integrated marketing services for around 15 years, Acquigo benefits from a wealth of experience in marketing automation. Xerago played a pivotal role in introducing marketing automation to the Indian market back in 2005, establishing itself as a leader in this field. With Acquigo, businesses can achieve a more streamlined and efficient marketing approach, ultimately leading to better customer engagement and conversion rates.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Thunder Experience Cloud, the pioneering open and people-centric ad server, empowers brands to maintain optimal consistency, relevance, and frequency in their advertising efforts across various devices. Our superior campaign management toolkit provides brands with comprehensive oversight, covering everything from creative development to strategy, ad serving, and analytics. Thunder effectively addresses poor customer ad experiences by emphasizing consistency, relevance, and frequency in its approach. We ensure a positive advertising experience through our foundational elements of People-Based advertising, which include Identity, Creative, Personalization, and Measurement. By utilizing a cross-device identity graph, a creative management platform (CMP) for programmatic production, a Dynamic Creative Optimization (DCO) tool for tailored creative strategies, and robust experience measurement to monitor ad delivery and overall performance, we offer seamless enterprise-level ad serving all within the unified framework of the Thunder Experience Cloud. This all-in-one platform not only streamlines the advertising process but also enhances the effectiveness of brand campaigns on multiple levels.

Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.

Regain authority over your digital advertising efforts by implementing programmatic ad campaigns of any size using our comprehensive digital advertising platform. Identify the most effective targeting strategy tailored to your campaign objectives. Experience straightforward campaign setup alongside personalized assistance. Effortlessly oversee and refine numerous advertisers and programmatic ad initiatives, regardless of your specific goals. With our user-friendly and feature-rich software coupled with customer onboarding, you can efficiently plan and implement your campaigns. Initiate precisely-targeted campaigns utilizing custom audiences derived from both first and third-party data. Additionally, you have the ability to focus on specific geographic areas or tailor your approach based on website content and category classifications. Our platform provides innovative tools to deftly merge first and third-party data, resulting in custom audiences composed of your most valuable users, ensuring the best possible results. You can streamline your advertising process and significantly boost your campaign effectiveness with our advanced solutions.

MixBright is an advanced audience-intelligence platform driven by AI that transforms basic brand information into detailed personas that are actionable. By uploading a URL, pasting text, or attaching a file, the Brand Research Agent of MixBright analyzes and extracts key product overviews, features, and positioning. Following this, the Audience Research Agent incorporates external research to reveal important demographic, psychographic, and behavioral patterns, complete with built-in confidence scores for reliability. Ultimately, the Persona Generation Agent synthesizes all this data into three lifelike, fully sourced personas tailored for marketing, user, or buyer needs. The results are displayed in editable slide-style formats, which can be exported or integrated into various strategy, creative, and media workflows, ensuring seamless collaboration across different teams. This comprehensive approach not only enhances marketing strategies but also fosters a deeper understanding of target audiences.

Assessing human focus and emotional reactions to advertisements is essential for optimizing creative effectiveness and media productivity. Our emotion classification system stands out as the most precise, backed by an extensive AI training dataset that is culturally attuned. In an age filled with distractions, top brands leverage Realeyes to enhance their advertising outcomes and capture maximum viewer attention. We analyze the attention and emotional reactions of your target audience as they engage with your content on their personal devices. Realeyes utilizes an AI-driven platform regarded as the most advanced available, employing webcams to gauge viewer engagement in a manner akin to human observation. The Audience Retention algorithm is fine-tuned using real performance data from advertisers and partners, ensuring accuracy. Initially developed from over 200 advertisements across seven different markets, this algorithm demonstrates an impressive 85% correlation with actual video view-through rates in the market, thus validating its effectiveness. By harnessing this data, brands can significantly improve their advertising strategies and connect more effectively with their audiences.

Data.ai Intelligence. Analyzing app market trends based upon downloads and revenue around world will help you discover which markets are experiencing the greatest growth. Gain a deeper understanding of the app market landscape to improve your competitive knowledge. Track your competitive market share by analyzing downloads, revenue, usage, engagement metrics, and more. Identify new players and potential threats. Analyzing performance trends across your industry can help you identify potential threats. To find out which country, store, category, or device is driving success, access estimates for millions of apps. Understanding engagement metrics such as active users, market penetration, duration, and frequency of use. Monitor and track competitor market share, growth trends, rank trends, and more.

An exceptionally distinctive platform for planning and purchasing. Execute omnichannel campaigns by reaching a cohesive and singular audience. Blis serves as a comprehensive planning and buying solution, providing extensive, pertinent, and high-performing audiences that consistently achieve results surpassing KPIs for major global brands and media agencies, ensuring optimal campaign effectiveness. By leveraging advanced technology, Blis facilitates targeted outreach while maintaining seamless integration across various channels.

Discover the premier software solution for creative agency management across Australia, New Zealand, the APAC region, the UK, and the USA. If you seek a comprehensive software platform to streamline all aspects of your creative agency operations in these regions, Pegasus Systems is your optimal choice. Our cutting-edge software allows you to oversee your processes and campaigns effortlessly, all from a single, user-friendly interface. You only need to input your data once, and Pegasus will manage everything else for you. With our agency management solutions, you can automate your business operations efficiently. Pegasus empowers you to accelerate your workflow, conserve valuable time, and reduce expenses, fostering better growth for your agency. As a cloud-based SaaS provider with over thirty years of experience supporting agencies in campaign management, we have honed our expertise. With our reliable creative agency management software, tackling even the most complex projects and campaigns becomes straightforward and manageable, ensuring your agency can thrive in a competitive landscape.

Marketers, creators, and innovators are delving into the realm of AI-driven creativity. Harness AI to produce a wealth of tailored language for personalized campaigns and lifecycle strategies that drive ROI. Leverage AI's understanding of advertising trends to anticipate what will resonate today. Incorporate your own performance data to gain a competitive edge. Utilize AI to equip teams with necessary resources and guidelines for effective creation. Simultaneously, capture essential data to enhance your marketing efforts. Collaborate with algorithms to craft compelling language and automate visuals that elevate creativity on a larger scale. Fine-tune cost-per-acquisition metrics by effectively showcasing your product feeds and adding a creative touch to your retargeting strategies. Seamlessly adapt and enhance your creative team's assets while adhering to established guidelines. Cultivate your brand and boost ROI by customizing your digital marketing initiatives, all while significantly reducing the time and expense typically associated with campaign processes. Elevate profit margins and delight clients by consistently delivering high-quality assets in large quantities, all without frustrating your creative teams. Embrace this innovative approach and witness the transformation in your marketing success.

Generate analysis-ready reports effortlessly, allowing you to dedicate your time to refining your campaigns with deep insights regarding your performance at the click of a button. Develop thorough reports aimed at boosting your campaign efficiency. DataMyth tracks performance fluctuations and identifies the reasons behind these changes, highlighting the level of impact. You can craft reports in just minutes, gaining insights that enable you to focus on achieving your next goals. This approach not only conserves your budget for report generation but also frees up time for strategic planning and optimization. Enhance your productivity with readily available analyses, making it possible to manage a larger client base. Alleviate stress and prevent any oversight on report due dates. Customize reports by adding the client’s logo, which can be updated at any time, and also include the client’s name for a personalized touch. Utilize our cost calculator to assess your current expenses for report creation and determine your potential savings with DataMyth, ultimately streamlining your reporting process while improving overall efficiency. This way, you can ensure that your focus remains on delivering exceptional results for your clients.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.

Accelerating B2C expansion through actionable AI solutions. With comprehensive consumer insights, reliable algorithms, and seamless integrations, we can facilitate your growth within a mere 6-8 weeks. Focus on prioritizing, personalizing, and enhancing every customer interaction. Broaden your outreach while effectively targeting your advertising budget towards the ideal audience. Utilizing Reach, you have the capability to create tailored lookalike audiences from a pool of over 290 million U.S. consumers, enabling you to engage them across diverse channels, both online and offline. Our sole focus is on leveraging AI for the B2C customer journey, and we have maintained our position as the industry leader for more than five years. We seamlessly connect with over 260 systems, enhancing your efficiency with AI in every aspect of your daily operations. We are committed to data non-proliferation, ensuring you have access to valuable data without compromising individual privacy. This approach not only safeguards consumer information but also empowers businesses to make informed decisions based on aggregate insights.

Unleash the untapped potential of your digital marketing efforts. Oracle Data Cloud offers award-winning solutions tailored for every phase of the marketing journey. By minimizing waste and safeguarding your advertising budget, you can effectively connect with your target audience and evaluate the crucial metrics that truly reflect the outcomes of your online advertising initiatives. Gain deeper insights into your customers and the most promising prospects to maximize the effectiveness of your campaigns. Understand the triggers that motivate your audience to take action and identify the optimal moments to engage them using Oracle Data Cloud's superior audience and contextual intelligence solutions. Additionally, ensure protection against fraudulent activities while guaranteeing that your advertisements are visible and associated with safe and relevant content. Enhance the success of your campaigns with comprehensive solutions addressing viewability, invalid traffic (IVT), and brand safety, ultimately leading to a more robust advertising strategy that resonates with your audience.

Pathmatics equips brands with the essential digital marketing insights necessary to capitalize on emerging opportunities in the digital landscape and facilitate the next stage of business expansion. Boasting the most extensive coverage in the sector, which includes platforms like Facebook, Instagram, YouTube, Snapchat, and TikTok, Pathmatics reveals the crucial details of advertising strategies—covering the what, when, where, who, and how—transforming the approach marketers take to succeed online. By reducing the time spent on compiling and consolidating reports, brands can streamline their efforts with our highly praised digital marketing intelligence platform. With access to the most comprehensive and precise database of digital advertisers, users can make informed decisions confidently. Leverage our insights to propose new business opportunities and design effective creative campaigns that resonate with audiences. Achieving more sales, increasing revenue, and expanding marketing budgets becomes feasible, ultimately setting brands up for sustained growth. Embracing these tools can significantly enhance a brand's competitive edge in a rapidly evolving digital environment.

With Motion, creative strategists receive comprehensive support throughout their workflow, including the visual assessment of successful advertisements, competitor analysis, research instruments, and automated suggestions to effectively prioritize future projects. This platform enhances transparency in creative performance, enabling accountability within the team to boost profitability. It offers visually appealing reports that empower the team to maximize revenue from their paid social campaigns. By organizing ads with similar characteristics, valuable insights can be uncovered regarding effective strategies. There is no need for manual reporting, as the easily digestible creative reports simplify information for the entire team, helping to eliminate overwhelming data. The ability to capture and disseminate insights aids in streamlining the creative production workflow. Moreover, Motion enhances spending efficiency by allowing users to quickly spot underperforming ads and redirect funds to those that yield better results. Additionally, the onboarding process for new team members is improved by providing them with the essential context they require to thrive in their positions, ultimately fostering a more productive environment. This holistic approach not only drives creativity but also aligns the entire team's efforts toward achieving substantial business growth.

Brand protection software that is powerful for e-commerce businesses. Online marketplaces can be used to detect and remove counterfeit products and images, as well as trademarks. IP Moat is a platform that can help you deal with counterfeiting issues on all online marketplaces, ecommerce sites and other online marketplaces. IP Moat is a simple platform that allows businesses of all sizes to manage counterfeit issues. You can monitor infringing listings without paying a fee. Upgrade to a paid subscription when you want to remove harmful listings or have additional monitoring needs. Detect - Our AI-based tools scan the internet for counterfeit versions of products. Approve – Stay in control by selecting the listings that you want to take action on. Remove - IP Moat can remove listings from online marketplaces by clicking a button.

Mediatoolkit, an award-winning media intelligence tool that allows businesses of all sizes to monitor online conversations across 100+ millions sources (including social media), in real-time and in any languages, is Mediatoolkit It notifies users when their query is mentioned online via email or Slack or the Mediatoolkit mobile application. The tool will send a Spike alert if a query generates more online buzz than usual. Mediatoolkit offers very sophisticated yet simple-to-understand analytics. You can customize more than 2000 chart combinations to generate reports that are tailored to your business strategy and goals. This results in completely unique datasets. This allows users to identify and manage growth opportunities, monitor brand reputation, gather consumer feedback, avoid crises, and identify influential people. Boolean search, advanced filtering options, custom brands reports and data exports are just a few of the other features.

Discover and analyze user behavior through precise targeting. Craft exceptional creatives that exceed expectations. Streamline processes for maximum efficiency. Pyxis, our cutting-edge marketing cloud, empowers brands to leverage data in innovative ways, allowing them to create memorable marketing campaigns that drive superior results. It provides a comprehensive suite of marketing APIs designed to facilitate a seamless digital marketing journey. Our dynamic modular structure is tailored to accelerate your business ambitions by generating actionable insights. Elevate your standards with our Creative AI tools, which transform your engagement with audiences and adjust to evolving trends, keeping pace with consumer demands. Utilize artificial intelligence to pinpoint the most pertinent segments, gaining a clear understanding of the needs, values, and behaviors of each subgroup within your broader audience. Optimize your marketing strategies across various platforms with our Optimization AI stack, ensuring that you achieve peak performance efficiency. By integrating these innovative tools, your marketing efforts can reach unprecedented heights.

Lebesgue assists eCommerce businesses of all sizes in increasing their marketing performance, ROI, and profitability by analysing all their digital marketing efforts and providing actionable insights that align with industry best practices. Features: LTV modeling - Calculate the lifetime value of your customer - Find out how much revenue each of your customer groups brings in - Predict the revenue coming from repeat and new customers Learn how marketing channels and discounts affect the LTV AI Copy Creation - Create high-converting marketing copy faster than ever before Advertising audit Connect your Google Ads and Facebook Ads, Audit your Marketing and Find Critical Mistakes that Are Hurting Your Marketing ROI Analyse of Competitors - Find out what your competitors are doing with their live Google ads and Facebook advertisements Receive alerts when new ads are launched Market Benchmarks & Ad Price Forecast - Industry benchmarks for Facebook ads and Google ads PLUS...

Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.

Adobe Workfront is a leading enterprise work management solution designed to help marketing teams plan, coordinate, and execute projects at scale. Serving as a marketing system of record, it centralizes tasks, resources, timelines, and reporting into a single, structured environment. Teams can move planning activities out of silos and into shared modules that link strategy directly to execution workflows. Interactive views such as calendars, timelines, and dashboards provide role-specific visibility and actionable insights. Automation capabilities streamline approvals, task routing, and repetitive processes to improve operational efficiency. Workfront supports agencies and in-house teams alike, enabling seamless cross-functional collaboration across complex ecosystems. Built-in review and approval tools ensure brand compliance and creative alignment. Deep integrations with Adobe Experience Manager, Creative Cloud, Frame.io, and GenStudio enhance the content supply chain. Recognized by industry analysts and customers, Workfront drives measurable improvements in project velocity and output. By unifying planning and execution, Adobe Workfront empowers enterprises to deliver campaigns faster and with greater precision.

Insightrackr, a mobile strategy analysis platform, provides comprehensive data about mobile applications and media purchasing. It provides campaign updates from the top media channels. Users can monitor global market trends, and gain insight into competitors' strategies. Insightrackr is a great resource for inspiration, as it provides access to more than 3 billion ad-creatives from over 5 million advertisers. Its features include an app download/revenue analysis, app ranking, ad creative library and more. These features help developers make informed marketing decisions and achieve user growth. The platform provides analysis for 140+ countries, 190+ app categories and more. This gives a global perspective of mobile marketing trends. Insightrackr also offers customizable dashboards, real-time filters, and precise and tailored insights to businesses.

6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.

Zeta Global operates as a marketing technology firm that leverages a substantial data set comprising over 2.4 billion identities, utilizing AI-driven insights to discern consumer intent, enhance user experiences, and foster customer growth and retention. It offers a comprehensive toolkit for marketers, addressing every phase from customer acquisition to ongoing engagement. By identifying target audiences and crafting tailored experiences across multiple channels, Zeta enables real-time personalization at an extensive scale, leading to exceptional results. The Zeta Marketing Platform delivers an instantaneous overview of both prospects and existing customers, harnessing AI to provide deep and wide-ranging personalization across all platforms. With a unique blend of capabilities, Zeta has supported brand growth for more than ten years, continuously adapting to meet the evolving needs of the marketplace. This commitment to innovation and effectiveness sets Zeta apart in a competitive landscape.

Transform your approach to creative marketing with actionable insights. The Darwin Index empowers you to identify top-performing creative assets throughout the Darwin AI ecosystem. Tailor category tracking to align with your brand's unique needs. Focus your creative development on conversion metrics, as creativity accounts for a substantial 70% of your campaign's success and remains a critical yet often overlooked element of your marketing strategy. With the ability to train custom AI models in just minutes, you can make informed creative decisions and connect with a wealth of talented designers easily. Our AI technology analyzes your visuals, integrating them with performance data to enhance your creative requests. You can generate a data-driven creative brief in no time, and our network ensures delivery of variations within three business days. Remember, you might just be one creative idea away from achieving a significant breakthrough. By leveraging intelligent creative optimization, you can elevate your omnichannel KPIs, ultimately driving improvements that help you surpass your revenue goals and maximize the effectiveness of your advertising efforts. Embrace these tools to unlock greater results from your campaigns.

A comprehensive business management tool designed specifically for the advertising and marketing sectors, AXAD ERP enhances the robust Microsoft Dynamics framework by integrating essential features and workflows tailored for these industries. By leveraging the advanced Microsoft Dynamics 365 architecture, the AXAD system incorporates the necessary functions to satisfy the demanding needs of advertising firms. Transform your creative ideas into financial success while allowing your creative team to focus on their strengths. Efficiently plan, develop, oversee, and finalize marketing campaigns. Organize a campaign hierarchy that includes various sub-projects, ensuring a seamless alignment of work demands with the resources at hand, while also optimizing productivity across the board. This innovative approach not only improves workflow but also enhances collaboration among team members.

Gain access to comprehensive behavioral insights, obtain valuable information on your key inquiries, and identify high-performing audiences—all essential for navigating the digital landscape while prioritizing privacy. Enhance your business intelligence with immediate, reliable, and actionable data regarding consumer mobile activities. Reduce advertising waste and increase your return on ad spend by utilizing highly precise audience data that can be activated through Lotame or any other Data Management Platform. Transform your market research approach by acquiring in-depth feedback from genuine consumers, tailored according to their online behaviors. Offering groundbreaking market insights in a privacy-centric environment, VTION allows you to delve deeper into the mechanisms that drive its unique consumer behavior analytics. Its passive, real-time data collection method guarantees that the gathered data remains untampered, resulting in significantly improved accuracy. Furthermore, this innovative approach not only enriches your marketing strategies but also empowers you to make informed decisions that align with evolving consumer preferences.

Tech operations teams are equipped to oversee and troubleshoot the delivery of streaming content and advertisements, ensuring a high-quality viewing experience akin to traditional television. By engaging viewers and expanding the audience, revenue streams can be significantly increased. Marketers and content creators are empowered to cultivate their audiences through an ideal blend of social media, advertising, and compelling content. With access to data from 3.3 billion applications, the platform processes an astonishing 1.8 trillion data events daily across 180 nations. The data is cross-screen and viewer-centric, meticulously organized for every moment of every stream. This framework is specifically designed to inform decisions that optimize engagement, boost revenue, and enhance ROI. Providing real-time, cross-screen insights can give businesses a distinctive edge in a competitive landscape. Rather than relying on intuition, users can gain concrete knowledge. Conviva’s platform offers the most comprehensive and precise streaming video data set available worldwide. With the ability to leverage over 150 billion streams annually, organizations can align their operational, marketing, and strategic initiatives more effectively, ensuring that every decision is data-driven and impactful. Ultimately, this approach fosters a deeper understanding of viewer behavior, leading to improved content delivery and audience satisfaction.

ADSoar serves as an advertising intelligence tool specifically designed for Google Ads and Facebook Ads, enabling performance marketers to analyze competitors' strategies to optimize ad spending, enhance return on ad spend (ROAS), and accelerate growth. Its key features include the ability to search for any competitor and access a comprehensive view of all their advertisements, a Competitor Snapshot that details ad activity, creative formats, and channel distribution, and Ad Cadence which provides insights on launch frequency and exposure trends to identify scaling opportunities. Additionally, it offers Market Expansion tools that present a growth strategy along with a coverage heatmap spanning over 50 countries, while also decoding winning advertisements by analyzing impactful keywords, effective headlines, call-to-action patterns, and creative insights. Users can conveniently export their findings in various formats, such as Excel, to collaborate with their teams or integrate into existing workflows. Designed specifically for advertisers rather than SEO tools, ADSoar prioritizes the essential elements that marketers require: effective creatives, signals for scaling, and potential market opportunities, all driven by verified data and a robust six-point AI scoring framework that ensures actionable insights.

Bliss Point, developed by Tinuiti, is an innovative marketing measurement and decision platform that leverages patented AI and machine learning technologies to consolidate and harmonize performance insights across a brand's comprehensive media landscape, encompassing both online and offline channels as well as brand, creative, and customer data, enabling marketers to identify growth drivers and reduce unnecessary expenditures. This platform integrates a variety of sophisticated tools into a single measurement suite, including Rapid Media Mix Modeling (rMMM) for swift and clear causal media analysis, Always-On Incrementality Testing for ongoing validation of channel effectiveness, Brand Equity measurement that connects media spending to brand performance and revenue outcomes, Creative Insights to pinpoint impactful creative elements, Geo Media Mix Modeling for location-based optimization, and Customer Insights that transform first-party data into in-depth demographic segmentation and penetration analysis, thereby equipping marketers with the necessary insights to make informed decisions. With its comprehensive approach, Bliss Point not only enhances measurement accuracy but also empowers brands to maximize their marketing efficiency and effectiveness.