Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Explore the intricacies of a brand's creative strategy with Oracle Moat, an advertising intelligence tool that allows you to analyze the creative and messaging efforts of your competitors over the past three years. Gain insights into the current market landscape by examining your rivals' advertising tactics and how they compare to your own creative output. With access to a rich dataset of over three years, you can scrutinize various advertisements, filtering and sorting the information to pinpoint exactly what you need. Understand audience engagement with different ad types, including images, text, and videos, across various platforms, including mobile. Using heatmaps, identify which sections of your ads capture the most viewer attention. This knowledge empowers you to invest wisely and execute campaigns with assurance. Moat enables you to connect with genuine audiences, effectively grab their attention, and accurately assess the success of your campaigns. With these insights at your disposal, you'll be better equipped to innovate and stay ahead in a competitive marketplace.
Description
Assessing human focus and emotional reactions to advertisements is essential for optimizing creative effectiveness and media productivity. Our emotion classification system stands out as the most precise, backed by an extensive AI training dataset that is culturally attuned. In an age filled with distractions, top brands leverage Realeyes to enhance their advertising outcomes and capture maximum viewer attention. We analyze the attention and emotional reactions of your target audience as they engage with your content on their personal devices. Realeyes utilizes an AI-driven platform regarded as the most advanced available, employing webcams to gauge viewer engagement in a manner akin to human observation. The Audience Retention algorithm is fine-tuned using real performance data from advertisers and partners, ensuring accuracy. Initially developed from over 200 advertisements across seven different markets, this algorithm demonstrates an impressive 85% correlation with actual video view-through rates in the market, thus validating its effectiveness. By harnessing this data, brands can significantly improve their advertising strategies and connect more effectively with their audiences.
API Access
Has API
No
API Access
Has API
No
Integrations
5X
Yes
AdSupply
Yes
Bright Analytics
Yes
Celtra
Yes
DV Publisher Suite
Yes
Innovid
Yes
Oracle Advertising
Yes
Partnerize
Yes
Playmatic
Yes
Rivery
Yes
Integrations
5X
No
AdSupply
No
Bright Analytics
No
Celtra
No
DV Publisher Suite
No
Innovid
No
Oracle Advertising
No
Partnerize
No
Playmatic
No
Rivery
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
Yes
Mac
Yes
Linux
Yes
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/au/cx/advertising/measurement/
Vendor Details
Company Name
Realeyes
Founded
2007
Country
United Kingdom
Website
www.realeyesit.com
Product Features
Advertising Agency
Campaign Management
Yes
Collaboration
No
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No