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Description
By leveraging real-time insights and swift adaptability, we offer tailored marketing solutions for consumer packaged goods (CPG) that unravel shopper behavior and enhance consumer connections, all on an unmatched scale. It is essential to pinpoint your target audience and the optimal channels for conveying your message effectively. Understanding your audience is crucial before crafting your communication strategy. Utilize our bespoke or syndicated segments to better engage with your shoppers. Gain valuable insights through thorough analysis of shopper data to deepen your understanding of different demographics. This is where our team of data experts shines. Our analytical tools deliver remarkably accurate insights derived from extensive consumer data, ensuring that your messages are highly personalized. Create customized communications that convert casual shoppers into loyal buyers and enthusiastic brand advocates. Whether your goal is to enter a new market or strengthen loyalty among existing customers, we are committed to helping you deliver relevant and compelling messages that resonate deeply. In the ever-evolving landscape of consumer preferences, adaptability in your marketing strategy is key to sustained success.
Description
Through innovative and patent-pending algorithms, we accurately identify key demographic factors such as age, gender, location, marital status, ethnicity, income, general interests, sentiments, affinities, topics of interest, and video consumption patterns. Additionally, we delve into trending subjects, specific content preferences, various genres and sub-genres, as well as popular categories and their subdivisions. Essentially, we equip you with all the essential insights needed to analyze current trends and anticipate the next significant developments. By creating audiences from Rich Profiles™, activating them becomes an effortless task. Our streamlined pipeline is incredibly useful when you're developing new content, curating a YouTube channel, or focusing on customer conversion strategies. Moreover, you have the flexibility to choose how many audiences to profile and activate, allowing you to leverage our audience intelligence for in-depth research, customer insight generation, and the prediction of emerging trends. This comprehensive approach empowers you to stay ahead in the dynamic landscape of content creation and consumer engagement.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
AdQuick
Cadent
Databricks Data Intelligence Platform
LiveRamp
The Trade Desk
Integrations
AdQuick
Cadent
Databricks Data Intelligence Platform
LiveRamp
The Trade Desk
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Catalina
Founded
1983
Country
United States
Website
www.catalina.com
Vendor Details
Company Name
ICX Media
Founded
2015
Country
United States
Website
www.icxmedia.com/rich-profiles
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
