Actually, the reason I think it will sell as a PC is precisely because it isn't a x86. Lots of linux people geek out at the Cell processor, mostly because it is different. If Sony supoorted a usb tv tuner and Myth, there is a nice HTPC to be had at a cheap price. Plus, the PS3 can play some nice games, why wouldn't a box with PS3 guts not play games well? It's powerful hardware that has yet to be optimized. Open up that platform to open-source and find out what the hardware can really do.