Then again, I don't understand why theaters dislike MoviePass in the first place... they're selling tickets for full price, selling more than they would have otherwise sold, AND getting the concession revenue piled on top
The movie theaters are worried about the movie going experience becoming devalued in the minds of customers.
A couple of years ago, if you and a friend went to the movies, it cost $20 for the tickets. Now, with movie pass, it costs $0 for the tickets. People are starting to think that "going to the movies" is more or less free.
but movie pass is going to fail. There is simply no way for them to be profitable. So some day in the not-too-distant future, movies are going to start costing $20 again. But if people have been conditioned to think that movies are free, there is going to be a lot of resistance to suddenly paying $20 again, and attendance will drop as a result.