Mazda tells you this pricing model can save $1000 off the purchase price.
They'll say something like "this subscription enables customized features so you only pay for what you need." So for example, you can either pay $1000 upfront for the feature (whether or not you use it), OR not pay the $1000 and only those who specifically want it can pay the $10 a month. If framed this way, it's not a bad idea in theory. But, of course, we know they'll likely charge the $1000 upfront AND charge the $10 a month on top of it.
I'm just saying that if/when they announce a $1000 savings to the price of the vehicle, many people here who are bashing it will reconsider.