Crying "Bullshit" does not make your case, it literally says exactly what's going on, you are emotionally responding to things you don't like.
You can claim all the stuff you want to claim, and that doesn't make it right simply because you cried "BULLSHIT".
And yes, a business plan is a first amendment right. If it is a pyramid scheme, then go after that, it is already illegal. Meme coins are just modern Digital BeanieBabies. I know plenty of people who spent enormous amounts on those (and similar pop culture items), and then are left holding mostly worthless trinkets.
Sorry, but just because some Karen (Newsom here) says "There ought to be a law" doesn't mean there should be a law.