Whoever wrote this silly blogpost clearly hasn't considered the real reason Google needs their products to succeed. Google's bread and butter is their search product. But here's the problem: search growth is slowing. The only way for Google to keep growing their business at the breakneck speed that they and Wall St have become accustomed to is to find new places besides search pages that they can stick their ads on. Right now Google gets to do that using their Adsense program. Thousands of websites around the world are making Google tons of money. But the margins there will keep slipping as more competitors (Yahoo, MSN etc) come on in and offer to share higher percentages of their revenue with 3rd party publishers. This leaves Google with having to own their own "content" pages where they can stick their ads and book 100% of revenues from them. Unless their other products succeed, Google will truly become a one trick pony as far as their revenues are concerned. No responsible business can afford to become a one trick pony. That way lies death.