I just tried http://nic.mobi/ on a regular browser and it loaded. Now if I try something like http://google.com/ on my mobile I get a WML page.

So, is it going to be the norm for every site to give a different page depending on the type of device used to access it. If so, this TLD clearly brings nothing new.

I would much rather type a well known URL I use at home and hope it gives me page that works with my mobile instead. Not change the TLD to mobi and just *hope* it is owned by the same company.