Journal tonsofpcs's Journal: Chilis goes MySpace

With the increasing popularity of interrelational database driven sites allowing users to maintain groups of friends; like MySpace, Friendster, and Facebook; companies like Chili's have started to tag their television commercials with the url of a corporate MySpace account rather than their domain name. (The Chili's commercial is visible on their MySpace page) Is this a twist on viral marketing, a whole new realm, a new approach to branding, or a way to alienate customers who do not use such services?