The CEO states: "we've heard customers tell us they had stopped buying DVDs for about two years because they had no place to store them".

Not being rich, I don't know, but are these guys buying the same DVD's I get from Wal-Mart?

I have around 300 DVD's and they take up 1/2 of a 7ft. tall bookshelf.

I would assume rich people would have a huge house and therefore not have to worry about the few cubic feet of storage space even a 1000 dvd's take up. (time for me to think of useless things to sell to dumb rich people).