Submission + - Amazon Prime Video Launches Personalized Bet Tracking and Odds View with FanDuel
Amazon News explains: "The personalized bet tracking feature presents a dynamic, real-time integration of betting information during live game action. When a fan links their Prime Video profile to their FanDuel account, their active NBA bets will be displayed and updated on the screen, along with relevant progress and won/lost status, providing an exciting new way to connect plays on the court with active bets. The bet tracking feature does not offer the ability to place bets directly on Prime Video. In addition to tracking personal bets, an immersive Odds View experience (available on supported devices) can be activated to present a rotating feed of live odds, lines, and probabilities associated with popular bets. This includes moneylines, spreads, totals, player props, parlays, game props, and more. The overlay adds context to the game and highlights how players and teams are performing relative to betting markets."
“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans,” said Mike Raffensperger, President of Sports at FanDuel in a separate FanDuel press release. “By integrating custom content into Prime Video's NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.” Danielle Carney, Head of U.S. Video and Live Sports Sales for Amazon Ads, added: “It’s important to partner with brands that are invested in enhancing the fan experience. We're helping to transform how brands reach highly engaged consumers. By prioritizing innovation and storytelling we can create unique opportunities for brands to connect with their audiences that are more meaningful.”