Submission + - So... New New Coke? Now with sugar! (npr.org) 1
"We're going to be bringing a Coke sweetened with U.S. cane sugar into the market this fall," Coca-Cola Chairman and CEO James Quincey said on a conference call with analysts Tuesday.
Quincey said the new offering would "complement" Coca-Cola's core portfolio of drinks, suggesting it could arrive as an alternative, rather than a replacement, for its flagship Coke product.
CNN notes that, "sugar is more expensive in the US than in many parts of the world..." — there are also quotas and tariffs on cane sugar imported into the U.S.
The Sweeteners Users Association notes that cane sugar in the U.S. is grown mainly in Florida, Louisiana and Texas — so this will be a boon to some. Sugar beets are more widely grown in California, Colorado, Idaho, Michigan, Minnesota, Montana, Nebraska, North Dakota, Oregon, Washington and Wyoming.