A. People need transportation, alternative is walk or ride a bike in many areas without mass transit.
B. People are very short sighted. I always use the example of airline tickets. Almost universally, people buy on price. They don't look at if United's flight has
C. There is already some pushback at current price points. Auto fleet if I remember right is now averaging 13 years old. That says there are many 20 year old cars on the road today because people can't afford current prices. Much like phones, the auto makers are desperate to find ways to keep/increase profitable without raising prices. Solution is pre-installed apps like phones. One of those pre-installed apps is tracking.
Take everything in stride. Trample anyone who gets in your way.