Here's my take. Own both. Buy a Toshiba HD-DVD player at Wal-Mart for $100 and a PS3 for $400. You get both and a game system for less that half the price of a Hybrid player (or cheaper than a PS3 last year). I have both. Yes, I do opt for Blu-Ray if I have a choice of both for a film because I think Sony can't walk away that easily on this one. Why do you have to be at war? Why choose a side? Enjoy Transformers, Batman Begins and the Spider-Man Box Set right now in HD. Let the fan boys fritter their time away pissing and moaning about which format is is going to win. You'll be watching HD movies and not caring like me.