Comment Re: Where will they install the rootkits? (Score 1) 56
"lock-in" is the word you're looking for.
People can't switch without considerable cost in money and/or convenience. That could be as simple as using two different systems at home and at work, which adds to the mental load.
Windows has been winning for 30+ years because it's familiar shit. Everyone knows it's shit, but at least you already know the taste. Consumers know that if they use Windos their skills trained at work transfer. Businesses know that if they use Windos then new hires don't need basic computer training. Software developers know that if they support Windos, there's a huge market that runs it.
Everyone is locking everyone else into the shit, and Microsofts sits in the middle and laughs.
I would bet that there's an internal competition among the various teams how much utter crap they can put into their respective parts of the OS before the public rebels against it.