Comment Re:Last two words of the headline are unnecessary. (Score 3, Insightful) 25
I don't know the future, but this isn't just a kickstarter and some naïve geeks in a garage. Panic is no fly-by-night. They've been around for years shipping really high quality Mac and iOS software, and has a more recent bend toward gaming with titles like Firewatch and Untitled Goose Game. Hardware is completely new for Panic though. I don't know who is building their hardware, but they did partner with Teenage Engineering on design. Teenage Engineering has their own line of portable audio and music creation devices, and has become the Pharrell of high-design boutique electronics, with partnerships on hardware undertaken with Baidu, IKEA and Nothing.
So, I don't know if you're wrong, but I feel comfortable saying it's not a foregone conclusion that they'll fail.