I think a lot of the commenters here are speculating a little too hard. As someone who's met him, Newell isn't one to go ceo-marketspeak on everyone. It seems to me that he is simply stating that they want to innovate for innovations sake, and innovation fails sometimes. We all know they are raking in the money with steam, so they don't NEED this to be successful. Outside of that, they are turning a profit on a high ticket item where most of their target audience cant afford it. Gotta give them props for that. And anyone who knows a thing or two about how development of a new product goes (I'm sure most on this site have a decent idea), the early adopters are there to get the train moving so the next version can be cheaper. And because most of their target audience cant afford it until its cheaper, once it gets there sales will go up with it (vive sales in november were 140,000 Msrp $799, PSVR sales were around 2 million Msrp $399). Its unlikely to be anything as big as the home computer, but it will certainly have staying power, and definitely has a demand.