Thinking of outsourcing your reciprocal linking? Think again. There are more benefits to linking than just getting links. Consider doing at least some work yourself.

First let's make a master list, all the usual ways we can think of to get quality, relevant links back to a website.

1. Fill out a form or email a webmaster, asking for a reciprocal link. We'll assume for the purpose of clarity that we mean exchanging links to post to a traditional directory page.

Radio heavyweight Clear Channel is trying out the social networking business. The company's online music and radio division has plans to roll out a dozen station branded social networks in the next several months.

Each social network will focus on the local listening area and will be operated by the local station.