I work in in the merchant marine. On board ships I work a large number of us have laptops and MP3 player. Ripping to a player seems obvious to us. I have the opportunity to talk with a number of people out here who don't have either. Several have asked if there was a way to buy and ipod preloaded as they have no desire to buy a laptop.

Seems this device would hit the older crowd who would like the advantages of the ipod without having to learn several new piece of technology in order to use the IPod.