Submission + - Marvel Movies No Longer Guaranteed Blockbusters
Some films starring less established characters drove a part of the drop-off such as The Eternals ($402M total box office gross), Shang-Chi and the Legend of the Ten Rings ($420.7 million) and Black Widow ($373.2 million). But tentpole characters haven't always been a guarantee of success — while Spider-Man: No Way Home grossed $1.9B globally and Captain Marvel took in $1.1B, Thor: Love and Thunder suffered a surprising 68% box office drop-off from week one to two and is trending towards a disappointing performance.
Are Marvel's more recent films just victims of unrealistic expectations or pandemic-era changes in movie viewership? Have audience tastes changed, or has Marvel lost the plot when it comes to its newer movies?