...get yourself C&D'd by Sony, then get Lars to help getting you out of it - made for plenty of publicity...

http://www.boingboing.net/2005/03/15/xeni_on_npr_b eatalli.html

Oh, and it just so happens that my own site has a bit about Beatallica, including an interview from just before this all happened...

http://pigpog.com/wiki/index.php/Beatallica

...nothing to do with why I'm posting of course...

...<cough>.