Comment Re:Two questions (Score 1) 49
"Did Craigslist Really Kill the Newspaper Industry?"..."Did Craigslist drive the downfall of print classifieds?"
Those are actually two very different questions, and should not be grouped together (unless it can be shown that one caused the other).
"How did you go bankrupt?" Bill asked.
"Two ways," Mike said. "Gradually and then suddenly."
--The Sun Also Rises
On the one hand, newspaper circulation growth was not keeping up with population growth. Personally, I blame the decline in public education since the 1970's. On the other hand, Craigslist definitely drove the downfall of print classifieds. And print classifieds were *the* money maker for newspapers. The ads and ad inserts were a smaller part of the income.
So if you take away the major source of income of a business that is already having problems, what happens to that business? Cost cutting? That happened. Sold off to another sucker (consolidation)? That happened. This is the gradually failing part.
Next you have a hollowed out product that literate consumers think is overpriced cage-liner. Who then search for substitutes. This is the suddenly failing part.
So we can't put all the blame on Craigslist, but it certainly played the biggest part in the decline of American newspapers.