I second this. What IceWM needs most is a project manager and an evangelist.
Do a refresh of the website, reach out to all the known historical developers, start a blog about IceWM - little tutorials about what is good about IceWM, triage the bugs the best you can without diving into the code. If the debian and/or Fedora packages are missing, create some or work with the packaging folks to make them better. Convert the revision history to git and put it up on github, if possible.
I think there is a decent backlash going on against Unity and Gnome 3. I'm currently using Cinnamon, but I'm fairly willing to give something old-school a try. I was happy with KDE3, then went to Gnome2, and really feeling that Unity is both unstable and inappropriate for work. (I do want to search for things locally without that going to Amazon for advertising purposes) Cinnamon is workable for me, but I'm not rusted onto it.
Get the pitch right - it's probably not for Grandma, but it might appeal to seasoned developers who don't like instability and don't like any "surprises". One thing that's valuable to me is having something agreeable without much customization. I tend to have various machines with various distros installed, something solid and consistent across all those is a valuable feature to me.
- Nigel